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Recently, I started experimenting with Bookbub ads.
One of the recommended ways was to target the readers of specific comparable authors. In doing my research and click on authors and seeing how many followers they had I was struck/stunned by how many were actually..."authors".
Granted authors are potential book buyers....but here is my concern...does this not overstate the potential market on Bookbub. For example, to claim a Bookbub author profile you had register and state what genre you like.
So now when I pay for an ad for 1,000 impressions....how many of those 1,000 impressions are authors and how many are interested potential readers. Again, I am sure authors buy books...but more than likely they are there for other reason.
Added to this...in the last year I have seen many services...of "you follow me", "I follow you" being offered for Bookbub.
Mark
One of the recommended ways was to target the readers of specific comparable authors. In doing my research and click on authors and seeing how many followers they had I was struck/stunned by how many were actually..."authors".
Granted authors are potential book buyers....but here is my concern...does this not overstate the potential market on Bookbub. For example, to claim a Bookbub author profile you had register and state what genre you like.
So now when I pay for an ad for 1,000 impressions....how many of those 1,000 impressions are authors and how many are interested potential readers. Again, I am sure authors buy books...but more than likely they are there for other reason.
Added to this...in the last year I have seen many services...of "you follow me", "I follow you" being offered for Bookbub.
Mark