Appreciate the twitter shout out. Sounds like we were on the same boat, though I have made reasonable bank in past years. I'm the same in that I stopped writing 2 years ago or so, but I'm now well on my way to competing a trilogy to give it a last try. It was the changes to AMS the really finished me with ads.Simon Haynes said:Declan, with those covers and those reviews, I don't think it would be hard to get things moving. I started from a really low base a couple of years ago - story below if you're interested. BTW I just gave Missing a shout-out on Twitter, although that never does anything for my own stuff so I don't know whether it'll help ;-)
For all of 2015, 2016, 2017 and the first two months of 2018 I was making $20 a month from my ~10 novels, combined. (By then I hadn't published anything for 4 years, lost all interest. Hadn't advertised since 2011.) I was working for myself, renovating houses, as a short-term stop-gap.
I started by setting up one Facebook CPC ad in Feb 2018, budget of $5 per day, targeted very tightly at my primary audience. I only switched it on for one day a week. But I did make $60 profit that month, and seeing the sales was enough to get me writing again.
At the end of March I published my first new novel in 4 years, and by the end of that month I'd made $460, still only spending around $10/wk.
The following month my royalties were double, and then double again. I've not looked back since. Even now my ad budget is always less than 10%-15% of my royalties.
I have a close friend with just one recently-published novel, and her ad budget is $10 per week. I'm running AMS campaigns for her across four stores, as a favour, and my goal is to make her $3/profit per day if I can. She doesn't even have any reviews yet, even though we did a free period of 5 days (850+ downloads - I put it into my newsletter and organised a swap with someone else.) It's going to be a struggle, but I'm keen to see how it works out starting from scratch like she is.
Is it just Facebook you use?