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The only steady, continually reliable way for me to gather readers for my books has been swapping "ads" in other authors' newsletters.

That's connected with social media, because I connect with the other authors through a very active Facebook group. Beyond that, Facebook and Twitter do me no good whatsoever, and almost no one visits my website.

I do a paid newsletter spot (usually Robin Reads) now and then, but swapping is my go-to plan with each new book.
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