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Discussion Starter · #1 ·
Looking for marketing ideas for a trilogy I'll have completed mid 2023. This will more than likely be my last effort before retiring from writing and self-publishing.

Thinking of putting all three books of my new trilogy on preorder for 1 month, with all three at 99c.Then increasing the price to $4.99 the following day of publication and using sponsored on the first book. (All enrolled in KU.)

That's as far as my ideas go, besides promoting on social media. I don't have a mailing list, only 374 followers on Amazon notified of new releases.

.Any alternatives you could suggest?
 

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There's probably a hundred ways to do this. I think I've changed every strategy for release of every book I've launched. You're in KU so... here are some ideas I can throw at you. Good luck!

If you consider ranking, you might want to scatter the release of each book by two weeks. No preorders. That will avoid the two week cliff (used to be 4) and maintain ranking on each book.

Pricing could also be scattered every few weeks. I'm not sure, especially since you're in KU, that you'll want all the books at $.99. Some claim to get more reads if the book is valued higher with a higher price. If you're gonna go $.99, why not just do that upon each release for 1-2 weeks? Then return the book to full price after the release of the next book??

Run a promo for the first book when you have them all available (preorder or on sale). Free/discounted/whatever. Or hit the first book with ads.

Preorders are most helpful if you have a large fan base, a hit 1st book, or are outside of Amazon. I'd hesitate on using them for new books in KU Amazon--but depends on the book and your situation.
 

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I will have to address that issue sometime this year too. I have just embarked on outlining a new trilogy. I have book #1 outlined, but not yet written, and I am thinking about whether I will continue outlining books #2 and #3 or start writing book #1.

Concerning launch/marketing, what I am thinking is pricing books #2 and #3 at $3.99 and putting them in KU. Then either permafree book #1 or put it in KU and bang it on free offer for 5 days. And I might just release all 3 together.

I am planning each book to be a complete story without a cliffhanger, but with an overarching story arc that will leave threads unresolved until book #3.
 

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Don't launch them all at once. Stagger the launch. Put all books on preorder, but make book 1 live after 2 weeks, book 2 a month after book 1 and book 3 a month after book 2.
Launch at full price. Then make book 1 free and book some promo sites. Freebooksy is good for KU books. But make sure that you only do this when book 2 is already live. If you want to make anything 99c, only do this with book 1. Keep the rest at full price forever. Once the books have been out a while and you have some reviews, bundle all books into an omnibus and apply for a 99c Bookbub.
 

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Don't launch them all at once. Stagger the launch. Put all books on preorder, but make book 1 live after 2 weeks, book 2 a month after book 1 and book 3 a month after book 2.
Launch at full price. Then make book 1 free and book some promo sites. Freebooksy is good for KU books. But make sure that you only do this when book 2 is already live. If you want to make anything 99c, only do this with book 1. Keep the rest at full price forever. Once the books have been out a while and you have some reviews, bundle all books into an omnibus and apply for a 99c Bookbub.
Thank you Patty. Sounds like a good plan to me.
 

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I don't see any reason to set the price on all three books to .99. You can keep book one at .99 to drive sales of book two and book three, but I wouldn't go any cheaper than that.

What I would do is launch all three books at full price, anywhere from 2-6 weeks apart, with all three books on pre-order. Once book three is out, do a free run with a few price-promo sites, then switch to PPC ads at whatever spend you can afford. (Though IME, if you can't afford at least $10/day, it is harder to make PPC ads work).
 

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Discussion Starter · #8 · (Edited)
I don't see any reason to set the price on all three books to .99. You can keep book one at .99 to drive sales of book two and book three, but I wouldn't go any cheaper than that.

What I would do is launch all three books at full price, anywhere from 2-6 weeks apart, with all three books on pre-order. Once book three is out, do a free run with a few price-promo sites, then switch to PPC ads at whatever spend you can afford. (Though IME, if you can't afford at least $10/day, it is harder to make PPC ads work).
Here goes. I'll try to explain where my thinking was, but it is not set in stone, hence I'm looking at alternatives.

My last trilogy. I published at $4.99 for each book, all published on the same day. I didn't upload any of them as preorder. They were enrolled in KU. I put the first book in Amazon sponsored ads with bids of 70c.

I didn't have a budget for marketing other than sponsored ads, but I did an interview via speculative fiction on here, and was grateful for a kindleboarder doing an interview on his sci-fi site. I also uploaded a promo video to my YouTube channel, twitter, facebook groups for post-apocalyptic - Dystopia, and book bazaar on here, together with my website. I also manually added the books to Goodreads..

In the first month, I earned royalties of -
Book 1 $126.69
Book 2 $ 73.35
Book 3 $ 46.32[
-----------------------
March $246.36 April $ 277.05 May $ 320.00

Some bought all three the same day. Some read book 1, 2, and 3 via KU in quick order. Some were eBook sales, some print, but the majority of royalties came from page reads which averaged $2 royalty per full read per book.

The only thing I was disappointed in was how slow it was to get ratings, especially on book 2 and 3. hence my thoughts of 99c at upload on all books to encourage people to order all three which would hopefully lead to more ratings at an early stage and thereby attract more sales after the dreaded cliff?
 

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The only thing I was disappointed in was how slow it was to get ratings, especially on book 2 and 3. hence my thoughts of 99c at upload on all books to encourage people to order all three which would hopefully lead to more ratings at an early stage and thereby attract more sales after the dreaded cliff?
Ratings come very slow. You're not going to have them by launch. That's been my experience. They usually come in one to two months after. This is why, I know plenty disagree with me here, but this is why I seek honest ARC reviews early into or at launch. ARC reviewers also bolster the book because they don't just send out a number rating, most write a review. The flip side to this is you could end up with too few reviews at launch and some nasties reviewing your book with 1 star. But everything with book launches involves a bit of luck.
 

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The only thing I was disappointed in was how slow it was to get ratings, especially on book 2 and 3. hence my thoughts of 99c at upload on all books to encourage people to order all three
My thoughts on 99c x 3 is that it may lead to an assumption about quality and actually have the opposite effect to the one you desire, though it really would depend how many you could get to read book #1.

Obviously, if your writing is the quality that I would expect, it may drive more sales of books #2 and #3, though you may not necessarily make more money (I know that's not everything).

As you are in KU, the sales will improve visibility for subscribers, but again, for many of them a 99c book is often seen as not a great deal as part of their subscription. So I would think carefully about that. As I mentioned, I'm probably going to go $3.99 on all three with an immediate 5 day free offer on book #1.

It will be interesting to see how it works out. Btw, I thought your launch numbers were quite decent for your other trilogy.
 

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Discussion Starter · #11 ·
My thoughts on 99c x 3 is that it may lead to an assumption about quality and actiually have the opposite effect to the one you desire, though it really would depend how many you could get to read book #1.

Obviously, if your writing is the quality that I would expect, it may drive more sales of books #2 and #3, though you may not necessarily make more money (I know that's not everything).

As you are in KU, the sales will improve visibility for subscribers, but again, for many of them a 99c book is often seen as not a great deal as part of their subscription. So I would think carefully about that. As I mentioned, I'm probably going to go $3.99 on all three with an immediate 5 day free offer on book #1.

It will be interesting to see how it works out. Btw, I thought your launch numbers were quite decent for your other trilogy.
Some good points there regards the 99c price point. Maybe I am better just doing what worked for me before with my other trilogy by publishing at full price from the off..

I didn't use any free days at all for the first 12 months on my last trilogy until sales and KU read downloads started to dry up.

Like you, I have satisfactory endings on all three books in my new trilogy as per the last trilogy, but with an overall plot arc and character arcs to the trilogy. Mine have to be read in order or some of the overall plot and character development will not work.
 

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Yes, I'd do the same thing if I was starting a new pen name. Releasing the books all at once would also work. But I prefer to build a little momentum, especially if I have a way to do it (cliffhangers or some freebie to entire readers).

I haven't created a new pen in a long time, but I did launch in new markets, France and Germany, and I tried different strategies.

With my first series in German, I published the books pretty fast, about a week apart. That did okay.

With my latest series, I did every two weeks, but I did not have the freebie, so my momentum was terrible... ugh. In the future, I would dump the entire series, but that's also bc I haven't really found a way to make any one book soar in that market. I do better pushing sellthrough via book 1.

In France, I did better releasing every 1-3 months, because I was able to push the books really well, hit a super high rank, get a lot of visibility. That was a long time ago though. Right when AMS opened in France and I could get really cheap clicks. I don't know what I will do with my next series.

So there's no right or wrong... it depends on the other factors.

Some good points there regards the 99c price point. Maybe I am better just doing what worked for me before with my other trilogy by publishing at full price from the off..

I didn't use any free days at all for the first 12 months on my last trilogy until sales and KU read downloads started to dry up.

Like you, I have satisfactory endings on all three books in my new trilogy as per the last trilogy, but with an overall plot arc and character arcs to the trilogy. Mine have to be read in order or some of the overall plot and character development will not work.
This is probably more work than you want to do, but I would rewrite these with strong cliffhangers. Easier said than done I know (I write typical romance series, so I can't really use traditional strong cliffhangers). But you're not doing yourself any favors wrapping things up. Readers are not nearly as loyal as many authors claim. Way more readers will keep reading because they MUST KNOW WHAT HAPPENS than because they thought your book was pretty good.

With a strong cliffhanger, a price jump between book one and two is less of an issue. Of course, you can still publish at .99, but I wouldn't do that unless it's common in your genre. The .99 price point is just not used as much these days.

I would also not bother with AMS without strong cliffhangers or a longer series. AMS is too expensive for a three-book series with so-so readthrough.
 

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But you're not doing yourself any favors wrapping things up. Readers are not nearly as loyal as many authors claim. Way more readers will keep reading because they MUST KNOW WHAT HAPPENS than because they thought your book was pretty good.
This is something I will have to think about for a while; I do have some time before I start the actual writing. I know it splits the audience. Lot's of negative reviews boil down to fact that a book ended with a cliffhanger.
 

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Discussion Starter · #14 · (Edited)
Crystal
This is probably more work than you want to do, but I would rewrite these with strong cliffhangers. Easier said than done I know (I write typical romance series, so I can't really use traditional strong cliffhangers). But you're not doing yourself any favors wrapping things up. Readers are not nearly as loyal as many authors claim. Way more readers will keep reading because they MUST KNOW WHAT HAPPENS than because they thought your book was pretty good.

With a strong cliffhanger, a price jump between book one and two is less of an issue. Of course, you can still publish at .99, but I wouldn't do that unless it's common in your genre. The .99 price point is just not used as much these days.


I understand what you are saying regards cliffhangers and obviously that works for many others, so every credit to those that use them to good effect.

However, I have a different take on a trilogy as opposed to an ongoing series which may not end or have ended if not concluded as yet. This is assuming the series is not such as Harry Bosch, or Jack Reacher, all crafted as standalones.

I have a different way of crafting my trilogies to having serious cliffhangers. In effect, that is to have a definitive ending at the end of the third book for the overall trilogy plot. Each individual book is plotted to the three act structure, all with endings to the main plots for those individual books, and with each book in itself an act in the overall plot. However, unlike Jack Reacher or Harry Bosch, the trilogy has to be read in order for the reader to experience a regimented story curve and character development over the trilogy.

An exception to a series similar to my trilogies in crafting with more than three books would be, say the Harry Potter series, which each book has definite endings but also an overall plot.

That is not to say there aren't questions left that need to be answered at the end of book 1 and 2, but the are not the thrust of each individual plot and they could be discounted to provide an overall satisfactory read. If a reader chooses to ditch the trilogy after the 1st or even the 2nd book because I haven't hit their sweet spot, then so be it.

I can understand that as self-published authors, we are not constrained by trad-publishing norms, which is to publish as a standalone and only if it is a success, to consider a second or subsequent books. Some doorstoppers have even worked by splitting them into separate books if the doorstopper was successful.

In my experience as an author, it hasn't worked well for me by publishing standalones as none of them have been bestsellers to warrant the effort of writing sequels, even though reviews have been on the whole satisfactory. Even with having other standalones in my catalogue, it could be that readers haven't been turned on by the other books to want to read them even if they enjoyed what they had read. I am working on an assumption that if they have enjoyed the 1st book of my trilogy, they might be more inclined to read the 2nd, and 3rd book if they are sufficiently invested in the characters.

I understand that your suggested method of cliffhangers can be successful, and many are, but equally, many authors publish with the intention of publishing more and when they don't turn a profit or meet expectation, some authors ditch them, leaving unsatisfied readers who have invested time in reading what was on offer to date. Hence, this motivates me to write the complete trilogy before publishing and to publish it complete on the same day.

I have listened to what has been said in posts about staggard publication, but I am not convinced to have the bottle to do that. All I can say regards staggard publishing, is that when I published my last trilogy all on the same day, it was exhilarating to see sales of or KU downloads of the 1st book from the off, then quickly the following days to get sales and KU reads of the 2nd and 3rd book, with even some buying all three on the same day. This lasted for a good 12 months, though it has now died a death. However, it cost me $30 to publish all three, and so the income was welcome while it lasted and I now have the opportunity to go wide and make the 1st book free if I so wish to resurrect income..

As this is to be my last effort at self-publishing, the last thing I want is to have an unfinished series.

Really appreciate your input. Thank you. I agree that with hindsight that the 99c price point is maybe not a good idea..
 
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At the end of the day, we all have our idea of what makes a good reading experience, and most of us aren't willing to sacrifice that. Totally fair. As a romance author, I don't have as much experience with cliffhangers. But I do have a non-cliffhanger trilogy (really, more like three separate stories about the same couple) & OMG does that not push sales of book two.

But I do warn against looking too much at what readers say in reviews (or on social media). Look at what readers actually do. Do they go on to not buy book two? Or do they complain and read it anyway? (This is true for anything readers complain about. Or anything readers praise. Do they actually go and buy those things? Or do they just say they want it? Or can you not reach the readers who say they want it?)

Personally, as a reader, I like cliffhangers. They're fun! They keep my attention. It feels good to wonder "what will happen next." As long as they aren't over the top or excessive (i.e. How to Get Away with Murder) or manipulative (i.e. the flash forwards in Damages) or just plain unfair (The Last of Us inserting a flashback episode between the cliffhanger and resolution).
 
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