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Ha! That made you look, right?
This post is about mailing list cleanups. Especially if you take part in the odd competition or get email addresses from Noisetrade, you can very quickly fill up your 2000 free mail quota from Mailchimp with people who don't really want to be there.
How to cull them so that you only keep the ones who want to receive your updates?
Mailchimp offers a star rating for subscribers, but as many have pointed out, some people will see your email and will go straight to your page at whatever retailer they buy. Some will just file the email unread for later (I'm one of those people). Some will read it in the preview pane which apparently doesn't register as an open. So, you don't really just want to cull everyone who has two stars.
You want people who don't want to get the email to unsubscribe, preferably without filing your email in their junk folder.
Well, it's easy: Make it easy for people to unsubscribe. I've started my last three newsletters with a very short hello and how people ended up on the list, followed by the unsubscribe link. So far, about 80 (out of 900) people have used it.
It's a bit ouchie, reading emails in the morning and getting a flood of unsubscribes, but it beats me having to arbitrarily make the decision to cut someone based on an inaccurate and not very relevant star rating.
ETA: I'm the world's worst typist.
This post is about mailing list cleanups. Especially if you take part in the odd competition or get email addresses from Noisetrade, you can very quickly fill up your 2000 free mail quota from Mailchimp with people who don't really want to be there.
How to cull them so that you only keep the ones who want to receive your updates?
Mailchimp offers a star rating for subscribers, but as many have pointed out, some people will see your email and will go straight to your page at whatever retailer they buy. Some will just file the email unread for later (I'm one of those people). Some will read it in the preview pane which apparently doesn't register as an open. So, you don't really just want to cull everyone who has two stars.
You want people who don't want to get the email to unsubscribe, preferably without filing your email in their junk folder.
Well, it's easy: Make it easy for people to unsubscribe. I've started my last three newsletters with a very short hello and how people ended up on the list, followed by the unsubscribe link. So far, about 80 (out of 900) people have used it.
It's a bit ouchie, reading emails in the morning and getting a flood of unsubscribes, but it beats me having to arbitrarily make the decision to cut someone based on an inaccurate and not very relevant star rating.
ETA: I'm the world's worst typist.