Know the market and the audience you are writing to.
Writers hear stories about best sellers that took years to be accepted by a publisher and ignore how all those airport paperbacks they think they're above writing made millions while that author was struggling to find someone who would take a chance on their work. Many seem to think self-publishing is the solution when they can't find a publisher but I find it often works the same as traditional publishing stories. The hot and trendy copycats sell. The evergreen tropes sell. The not-to-market breakout hits happen once in a blue moon.stacia_s said:Trad publishers HATE this one neat trick
I often find myself cringing when someone with a poor sales history hasn't figured out yet that even the most well-written book won't sell if it doesn't appeal to some segment of the market. If you can't name at least a few books that are similar to yours, you might have problems making money.