[Lisa Scott]

So just when I break down and say fine, I'll pay to promote a post on facebook about a few new releases, I find out you need to have 400 likes to do so! I have 338. If anyone would be willing to like my page that would be great. I hate groveling. So sorry. Thanks if you can help.

https://www.facebook.com/permalink.php?story_fbid=459075264128292&id=227457993948941&comment_id=4859956#!/pages/Read-Lisa-Scott/227457993948941

 

[Christian Price]

done

 

[Mackenzie Morgan]

Done - and you're up to 342 now. Good luck.

 

[Cherise]

Done. 343!

 

[edmjill]

I didn't know you had to meet a minimum number of likes before you can pay promote (seems counterintuitive...)

At any rate, I paid quite a lot (more than $3000, over a series of months) to promote on Facebook.  I don't think it was worth it.  I got lots of new "Likes" but very few sales.  Very few. 

Mind you, I advertised on FB back around the time of my first book, so around 2009-2010.  The worlds of social media have changed a lot in the last couple of years, so my experience may be quite different from yours or other people's.  Or maybe my ad was just not very good (text? image?)  Actually, I tried a few different ones...

Also: if the pricing is like before, you can either pay per views or pay for clicks  <<< choose to pay for clicks.

I hope my comment is not taken as gloomy and negative, but I sure wish I still had that $3000...

Good luck with your promotion.

 

[valeriec80]

Also: if the pricing is like before, you can either pay per views or pay for clicks <<< choose to pay for clicks.

No, this isn't an ad, this is just a status update. Which very few people see unless you pony up the $$$.

The good news is that it's $5-10 per post unless you have oodles of likes.

I recently did it for a new release, and I'm not sure that it meant that anyone bought it. All my hardcore fans just posted, "Reading it right now!" But $5 wasn't that much to pay, so...

 

[Jena H]

Add another "like."   

 

[Lisa Scott]

Thanks everyone.  I'm getting there!  I didn't knw about the 400 minimum until I googled "how to pay to promote a post."

 

[jesrphoto]

Liked you!

I've advertised on facebook, and I dont have that many likes.  However, I didn't do the promote a post thing, I did an ad.
Anyhow, best of luck!

 

[kathrynoh]

Liked 

 

[Amanda Leigh Cowley]

And another - you're up to 353 now 

 

[Jo Clendening]

"Liked" ~ I'm sure you'll be able to get the 400 by the end of the day.

 

[Becca Mills]

No prob! Good luck ... let us know how the promotion goes!

 

[Janet Michelson]

I'm # 362 

 

[Wansit]

#363

 

[lorelei]

#363

 

[Wansit]

Done!

 

[Amanda Brice]

Also: if the pricing is like before, you can either pay per views or pay for clicks <<< choose to pay for clicks.

Actually, my results are much better when I pay per views. I get way more clicks per campaign, not to mention a corresponding boost in sales on those days. Plus, the ad just gets seen by many more people, which adds to the whole "consumers need to hear about a product 7 times before they buy" thing.

Anyway, to the original poster...you can always run an ad about your book rather than paying to promote a post, and you don't need any minimum number of likes to do that.

 

[Lisa Scott]

So I can pay per view for a particular post? 

In this instance, I want to push my FB fans to a blog post where I list 4 or 5 new releases I've had in the last month or so (short stories, new box sets etc.) It seemed like the most efficient way to promote a bunch of new stuff, especially for those who don't see my FB posts very often.  But I am by no means good at this promotion thing.  I just like writing....

 

[Amanda Brice]

There are different kinds of ads on Facebook. There's the "promote this post" that pops up on certain of your posts, and then there are the sidebar ads.

I've never paid to promote a post, so I'm not sure how that works, but I've done several of the sidebar ads. That's the one where you choose between paying per click (much more expensive per click) and paying for 1000 views (can be really inexpensive and yet very effective, depending on the keywords you put in). These ads go on the sidebar and pop up to anyone who has "liked" certain keywords you put into the targeting.

If you pay to promote a post, then it only goes to your existing subscribers and appears in their stream.