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I'M GONNA JUMP!

1880 Views 32 Replies 21 Participants Last post by  Mathew Reuther
... Out of Select!

I've been in Select since I first hit publish. It's all I really know, but all the recent changes mean that us poor plebs just can't make a freebie work. I got lucky over Christmas, and I might put them back in come December, but I think I should try other things. So I ticked the box. Got one month to properly format the Lacuna series novels for mass distribution (short stories remain in Select).

Things that worry me:

- Am I crazy?! I might be.
- Other distributors are in a bit of peril, especially B&N, but except Apple. Given how many iDevices there are in the world, I think that if Apple seriously put their mind to it they could really compete with Amazon. So far, though, they aren't. But sales can be found there.
- I have absolutely no idea what to do outside of Select. I know Select and understand it, but otherwise... I don't have much of an idea. How to market? Promote your perma-frees? Swash your buckles? Any pitfalls to avoid? No idea.
- There is no next point.
- I am excited about the prospect of perma-free, but it might be terrible. I've heard bad things about perma-frees not working out and tanking sales, then being unable to get off free status.
- Idle thought, what about Rakshasa? Paranormal Romance might do okay off Select, but getting borrows on the first one at 99c, then sell-throughs at 2.99, is a pretty nice deal if I can get it. Still, so is first-free with more volume at 2.99, I suppose.
- Question: I always link back to the other books in the series in the back matter. How can I do that if they're all different distributors? One thought that occurs is to link to a page on my webpage, which is another step, but it means I don't have to republish every time I add a new novel to the series. That might be worth it. I noticed I was starting to get highlights on Demons, but then I updated it and lost them. Maybe I shouldn't have. Thoughts?
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David Adams said:
- Question: I always link back to the other books in the series in the back matter. How can I do that if they're all different distributors? One thought that occurs is to link to a page on my webpage, which is another step, but it means I don't have to republish every time I add a new novel to the series. That might be worth it. I noticed I was starting to get highlights on Demons, but then I updated it and lost them. Maybe I shouldn't have. Thoughts?
It is totally worth directing readers to a series or 'more from this author' page on your website. Not only does it drive a ton of traffic your direction, but a permalink means you don't have to update and republish files every time you release another publication.

Once you're dealing with 11+ files and multiple filetypes for each update, it's a huge sanity-saver.
You can't really link back to the other parts of the series unless you're direct uploading to each retailer. Smashwords won't approve it if it links to one retailer over another.
As for the rest I'm not enough of a success (yet  ;D) to be much of an expert. Anecdotally, I get about 40% of my book income from Not-Zon, so there is a good market out there if you can find it.
I have mostly pulled my books out of Select. I was never in it for every book, but I've tried with various titles over the past year, and it doesn't work well for me. Amazon is badly down for me right now, but B&N is up, my ARe experiment is going well, and I seem to do well on iTunes. So unless you're doing really well on Amazon, I think jumping is a very good idea.

I don't know how many borrows you're getting for Rakshasa, but don't forget that if you leave Select, you can put it up on ARe. So far my best sales there have been m/m erotica, but it looks to me like paranormal erotic romance does well there, too. It's something to think about.
David Adams said:
I don't have much of an idea. How to market? Promote your perma-frees? Swash your buckles? Any pitfalls to avoid? No idea.
Good luck! The only promotion group I've seen make a serious dent in markets outside of Amazon is Bookbub. But it'll cost ya.
I didn't prepare sufficiently so it is taking me forever (or weeks anyway) to get everything up at other retailers, so I suggest you do better planning than I did. I haven't tried Bookbub at other retailers yet, but I plan to. And it does indeed cost. That is NOT a cheap way to go.
JRTomlin said:
I didn't prepare sufficiently so it is taking me forever (or weeks anyway) to get everything up at other retailers, so I suggest you do better planning than I did. I haven't tried Bookbub at other retailers yet, but I plan to. And it does indeed cost. That is NOT a cheap way to go.
What kind of preparations would you recommend? I'm having the books already formatted and ready to go, Smashwords account all set up (it's there from Faith), and basically I just need to hit go and hope they pass the meat grinder.
David Adams said:
What kind of preparations would you recommend? I'm having the books already formatted and ready to go, Smashwords account all set up (it's there from Faith), and basically I just need to hit go and hope they pass the meat grinder.
'

Smashwords takes EPUBs now, which I would assume makes that process a bit easier.
I'm jumping the Select ship too. Creators is already out, and my last three books will all expire in March. I'm publishing a serial soon, and I'm not doing Select. Instead, I'm going to try making the first episode perma free and see how that goes.

I'm on B&N and Kobo right now, but thinking about expanding to other markets too (like iTunes).
David Adams said:
What kind of preparations would you recommend? I'm having the books already formatted and ready to go, Smashwords account all set up (it's there from Faith), and basically I just need to hit go and hope they pass the meat grinder.
David - my best recommendation is to NOT distribute via Smash. Go direct to B&N, Apple, and Kobo. If you're out of the US, direct to B&N isn't an option, and if you don't have a Mac, direct to Apple is more difficult (but not impossible). The reason: you will be able to control your pricing/upload. Going through Smash is a bit of a roulette - for some people, they're distributed/updated right away. For many, there are weeks/months of delay.

Here's what I do: I create a separate file for each formatter and update the links - i.e. B&N links in the B&N file, etc. The trick is to just use the link to your author profile on that retailer. So, in your B&N file, put a link to a search for your author name on B&N. You may have to iterate on this once, since you're not up on any of those retailers yet. But once you do that, you'll never have to update links again, because they're always searching for YOU not your books. This is better than sending them to your website, because there are less clicks to get to that "buy" button.

Good luck!
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Susan Kaye Quinn said:
Here's what I do: I create a separate file for each formatter and update the links - i.e. B&N links in the B&N file, etc. The trick is to just use the link to your author profile on that retailer. So, in your B&N file, put a link to a search for your author name on B&N. You may have to iterate on this once, since you're not up on any of those retailers yet. But once you do that, you'll never have to update links again, because they're always searching for YOU not your books. This is better than sending them to your website, because there are less clicks to get to that "buy" button.

Good luck!
What a great idea! When I publish my next book, I'm going to update all the files on my previous books to do this. That's much easier than trying to constantly update with links for each individual book.
Gave up Select a long time ago because of the losers on it writing bad reviews for books they hadn't read. Never regretted that decision in the least.

Select choked on its own vomit a long time ago.
David Adams said:
What kind of preparations would you recommend? I'm having the books already formatted and ready to go, Smashwords account all set up (it's there from Faith), and basically I just need to hit go and hope they pass the meat grinder.
Having them formatted and ready to go really. And having the Apple account set up which I didn't and was a pain in the ***. I had to switch all the links at the end, for example. I underestimated how much time all this would take so I am losing money on not getting borrows but being slow at getting the novels up elsewhere.
Susan Kaye Quinn said:
if you don't have a Mac, direct to Apple is more difficult (but not impossible).
Care to explain this?

I was under the impression that you had to use Apple's software, which is Mac only.
After 15 months in select I am jumping as well. I'm waiting for my first novel to roll out at the end of February (The other two have already escaped). I'm also launching my new series at the same time to celebrate. I feel like Tim Robbins at the end of Shawshank.

Mathew Reuther said:
Care to explain this?
I was under the impression that you had to use Apple's software, which is Mac only.
If you have the know how or know someone who can help you, you can use a virtual machine to run OSX on. However the tricky part is that OSX runs a check to make sure it's being installed on Apple hardware. Like anything else there are ways around this. So once that is set up, you can download and install Publisher/Developer or whatever that program is that you use to upload to the Apple book store.
Mathew Reuther said:
Care to explain this?

I was under the impression that you had to use Apple's software, which is Mac only.
Macincloud.com allows you to use a virtual Mac through your web browser. The cost is $20 per month (which you need to pay anytime you want to upload, but you can check your sales figures and I think make some adjustments without a Mac). On the plus side of going direct to Apple, you get paid about 10% more.
David will need Smashwords if he wants to get his free book free on B&N and if he wants to distribute to Sony.

The only useful promotion I've seen for other retailers with perma-free, is letting every free site you can find know you have a free book, and getting an ad on BookBub. B&N is my top place to sell right now, followed closely by Amazon, then iTunes, and Kobo. Everything else is negligible.
Yeah, we're pulling A WINTER'S KNIGHT from Select as soon as our term expires in mid-February. We won't be putting any more titles in. Excited to see if our bestselling title will bump sales on other retailers!
Susan Kaye Quinn said:
David - my best recommendation is to NOT distribute via Smash. Go direct to B&N, Apple, and Kobo. If you're out of the US, direct to B&N isn't an option, and if you don't have a Mac, direct to Apple is more difficult (but not impossible). The reason: you will be able to control your pricing/upload. Going through Smash is a bit of a roulette - for some people, they're distributed/updated right away. For many, there are weeks/months of delay.
Unfortunately I am out of the US (Australia). I own a Mac Mini with Snow Leopard, so I can do my own distribution to Apple. I'll just have to suck it up at B&N. I like the idea of the author page though!
I also feel that people are increasingly having success making the first in their series perma-free. I think Perma-Free is Select 2.0; Select without KDP.
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