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I've heard that readers sometimes appreciate having the blurb at the beginning of the ebook so as they work their way through their to-read pile, they can have a quick refresher right there to help them remember what the book is about. Might be the difference between your book heading to the top of the to-read pile or lingering in the middle. Personally, I love not having to fiddle around with going back to Amazon to read the blurb. I think it's really awesome when the author puts it right at the beginning for me and my bad memory.
 
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