He was interviewing him on Late Night and apparently Branson has a new book out so Jimmy Fallon says to him, "First of all I'm upset that your book is not on Kindle. I can't download your book. And I just wondered, what do I do? Do I have to actually buy your book and walk around with that?" To which he just responded, "Really? Well it's a heavy book, yeah." Then seemed annoyed and changed the subject pretty quickly. Sadly the audience didn't react at all, but it was still fun to see a Kindle version request on national television.