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Kayla Dawn Thomas said:
That makes sense. I had good sales last summer, but they've dwindled over the winter. Do they need to be pretty recent? In some cases I have as many or more reviews than the books on the first page of my categories.
Yes, they need to be recent. Amazon is constantly asking, "What have you done for me lately?"

The idea is that, next batch of promotions you run, your books might be a bit stickier because of the optimized keywords.
 
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