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Just saw this referenced by a friend and KBoards member on Facebook:

$1.99 or free in KU.
It's a Kindle in Motion book. This is what it says on the product page:
Rediscover the heartwarming story of a lonely girl's transformation within a secret English garden-presented for the first time with stunning custom animations and illustrations.
Read this story on any device, just like any other Kindle book. You can view art, animation, or video on any compatible device.
Kindle in Motion books include art, animation, or video features that can be viewed on certain Fire tablets and the free Kindle app for iOS and Android. You can switch features on or off at any time.
See more books like this. (Looks like there are only two books so far...)
So, I'm gathering that on an eInk device, it just looks like a normal Kindle book--but that there is animation or video on tablets and phones.
Betsy

$1.99 or free in KU.
It's a Kindle in Motion book. This is what it says on the product page:
Rediscover the heartwarming story of a lonely girl's transformation within a secret English garden-presented for the first time with stunning custom animations and illustrations.
Read this story on any device, just like any other Kindle book. You can view art, animation, or video on any compatible device.
Kindle in Motion books include art, animation, or video features that can be viewed on certain Fire tablets and the free Kindle app for iOS and Android. You can switch features on or off at any time.
See more books like this. (Looks like there are only two books so far...)
So, I'm gathering that on an eInk device, it just looks like a normal Kindle book--but that there is animation or video on tablets and phones.
Betsy