So how do you guys manage to go out and not have people ask about your kindle. I think I've only managed that once or twice. I have demonstrated mine in restaurants, at work - mine and affiliate agencies, on planes, in airports, in line at the movies, at Starbucks many times, the local fairs, the grocery store and my personal favorite, waiting in line for the bathroom at a concert (it was a long line). In fact, where I was the only customer in Starbucks I ended up showing my kindle to the staff. As much as I love my kindle and enjoy showing it to people, there are times I just want to finish a chapter. That being said, I never turn anybody down and I don't resent the intrusion.