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I had my third BookBub for Vegas and the Mob yesterday, once again at 99-cents discounted from $4.99. It's nonfiction and I placed it under the category True Crime.
Five years ago on its first promotion, it sold 2000 copies. It was listed under History and the cost was $340, so over a three-day period it netted $1060. It had a short tail, and sold dozens of copies of another gaming book, eventually getting sticky at about #20,000 where it stayed for months.
Three years ago on the second promotion it sold 1700 copies. It was again listed under History and the cost was $375, netting $815. This time I had three other gaming/crime books and moved about 60 on sell-through, for another $125. The best part was that Vegas and the Mob got sticky at about #6500 where it stayed for several months. It hovers between #20k and 35K most of the time with a little AMS advertising. When I stop advertising, it spirals out of control and crashes at #100K.
This time, I ran a BKnights $5 promo on the 27th, the BookBub on the 28th, and have an eBookHounds promo today (29th). I sold about 10 extra books on the 27th, 632 on the 28th, and so far today the total is 87. The BookBub was $404, BKnights $5, and the eBookHounds $20, so $429. If I manage to get another 71 extra copies sold the next few days, I can say the combo sold 800 total. That would be $560 gross and about $130 net.
The promo moved my Audible copy to #6 and it remains to be seen how much extra I'll net from ACX. It pushed the book to #1 in three Kindle crime categories, so the tail should be reasonable and I hope it will go sticky at somewhere below it's usual spot, perhaps 15K in a week or so. That would be nice. I usually get a few dozen extra paperback sales down the road, so that's a bonus too.
The reason I ran the Bub, was because I wanted the exposure and some sell-through, and also because I have a new book coming out in October - Vegas and the Chicago Outfit - which is on Pre-Order. I'm hoping to get maybe 5% of my buyers to pre-order and the day it breaks will be better than if I'd done nothing. I do have a subscriber list, so I'll hit that right before the release. I've never done a pre-order before, but it will be interesting to see what happens if I have perhaps 20 to 50 orders the day it goes live. I'll let you know on Oct. 21st.
Five years ago on its first promotion, it sold 2000 copies. It was listed under History and the cost was $340, so over a three-day period it netted $1060. It had a short tail, and sold dozens of copies of another gaming book, eventually getting sticky at about #20,000 where it stayed for months.
Three years ago on the second promotion it sold 1700 copies. It was again listed under History and the cost was $375, netting $815. This time I had three other gaming/crime books and moved about 60 on sell-through, for another $125. The best part was that Vegas and the Mob got sticky at about #6500 where it stayed for several months. It hovers between #20k and 35K most of the time with a little AMS advertising. When I stop advertising, it spirals out of control and crashes at #100K.
This time, I ran a BKnights $5 promo on the 27th, the BookBub on the 28th, and have an eBookHounds promo today (29th). I sold about 10 extra books on the 27th, 632 on the 28th, and so far today the total is 87. The BookBub was $404, BKnights $5, and the eBookHounds $20, so $429. If I manage to get another 71 extra copies sold the next few days, I can say the combo sold 800 total. That would be $560 gross and about $130 net.
The promo moved my Audible copy to #6 and it remains to be seen how much extra I'll net from ACX. It pushed the book to #1 in three Kindle crime categories, so the tail should be reasonable and I hope it will go sticky at somewhere below it's usual spot, perhaps 15K in a week or so. That would be nice. I usually get a few dozen extra paperback sales down the road, so that's a bonus too.
The reason I ran the Bub, was because I wanted the exposure and some sell-through, and also because I have a new book coming out in October - Vegas and the Chicago Outfit - which is on Pre-Order. I'm hoping to get maybe 5% of my buyers to pre-order and the day it breaks will be better than if I'd done nothing. I do have a subscriber list, so I'll hit that right before the release. I've never done a pre-order before, but it will be interesting to see what happens if I have perhaps 20 to 50 orders the day it goes live. I'll let you know on Oct. 21st.
