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Discussion Starter · #1 ·
I'm planning to weed out unengaged newsletter subscribers. I will send them an email requiring them to reply if they want to stay subscribed.

When setting up a segment of non-openers, I'm getting some confusing results. Namely, I create a segment of subscribers who haven't opened any of the last five campaigns, but find that there are some subscribers in that segment that have indeed opened one of those last five campaigns that they received. So something is wrong.

Question 1: When I choose "Did not open any of the last 5 campaigns" does that mean "Did not open any of the last 5 campaigns that they received"? For example, I've sent some campaigns to only some of the subscribers in a list. The wording is ambiguous.

Question 2: "Did not open any of the last 5 campaigns" probably means that the subscriber opened none of the last five campaigns. Unfortunately, it could also mean "Of the last five campaigns, were there any that the subscriber did not open. Can someone confirm that the first interpretation is correct?

Question 3: I can understand what "Did not open" or "Did not click" means. I assume that "Finished Sending" means that the campaign was successfully sent to the subscriber. Is that right?

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The workaround to these issues, is to examine things more explicitly, like this:



However, there is a limit to how many conditions can be set when describing a segment.
 
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Question 1: When I choose "Did not open any of the last 5 campaigns" does that mean "Did not open any of the last 5 campaigns that they received"? For example, I've sent some campaigns to only some of the subscribers in a list. The wording is ambiguous.

Did not open any of the last 5 campaigns would mean only the ones they received, yes.

Question 2: "Did not open any of the last 5 campaigns" probably means that the subscriber opened none of the last five campaigns. Unfortunately, it could also mean "Of the last five campaigns, were there any that the subscriber did not open. Can someone confirm that the first interpretation is correct?

No, it means the second. Out of the last 5 campaigns they received, they didn't open all 5 but they may have opened at least 1. If you want only non-readers, use one of the "All of the last X campaigns" options, which would mean that out of the last 5 they received, they weren't recorded as reading any of them.

Question 3: I can understand what "Did not open" or "Did not click" means. I assume that "Finished Sending" means that the campaign was successfully sent to the subscriber. Is that right?
Yes. I believe this is one you mostly would see if you have a paid account and used the pulsed send out (where it sends out in batches), so you don't end up sending a second email to someone who hasn't yet gone through the queue for the first.

To segment off potential non-readers, I used Campaign Activity did not open All of the Last 20 campaigns and did not click all of the last 20 campaigns. This weeds out anyone who may be opening or clicking some emails, but not necessary all of them (particularly since my list also includes a monthly blog summary send out).
 

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Discussion Starter · #3 ·
Thanks, Anma.

I'm still confused, and am having to empirically figure out what's going on.

For example, I choose

Campaign activity, Did not open, All of the last 5 campaigns
and
Date Added, is before, A specific date, 4/01/2016

There are 437 subscribers in this segment. I choose one of these subscribers, and view his activity. I find that he's received 11 campaigns. He did not open the last two campaigns, but the one before that, he opened and clicked.

Conclusion: That is not the way to find non-openers.

So, I choose

Campaign Activity, Did not open, Any of the last 5 campaigns
and
Date Added, is before, A specific date, 4/01/2016

That yields 778 Subscribers

I choose one of those, and find that he has opened all of the recent campaigns.

Conclusion: That is not the way to find non-openers.

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I'm also finding that according to MailChimp, out of my 1,302 subscribers, there isn't a single one who has opened all five of the last campaigns. That suggests to me that it is not looking only at campaigns they received.
 
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Sorry, it is confusing and I was answering too fast because I was heading out and got that mixed up (they really need better wording for it all). Sorry about that.

For your first batch, "All of the last 5 campaigns" was correct - he didn't open 2 campaigns, so therefore he didn't open "all" of the last 5. Meaning he reads some but not all of them, and you'd probably want to kepe him.

"Any of the last 5" is worded in a way that you would think it would mean the person didn't open a campaign, but really it means that out of the last five, they didn't open at least one. So if they opened 4 but not 1, they would still go under that grouping.

It's one reason I haven't actually used my "non-active" segment, because both of those don't quite work right :-/

Digging through Mailchimp's article on it, it seems like the best way is using the member rating. 2 stars meaning "This recipient is most likely a new member, or a previously engaged member who's gone dormant." (while 1 star is someone who has unsubscribed then resubscribed or whose emails have bounced previously) While a 3 star means they have open or clicked campaigns, just not consistently or are still too new to be higher rated.
 

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Discussion Starter · #5 ·
Okay, good explanation. I understand now. I also see now that those options are pretty useless.

Maybe my problem is that I took a logic course in college.

Today, I'll use the star rating system to eliminate some deadbeats, but will only be able to purge 276. When I get closer to the tipping point of 2,000 subscribers (where I have to tip open my wallet), I will find a way to make my list even leaner.



 
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TromboneAl said:
Today, I'll use the star rating system to eliminate some deadbeats, but will only be able to purge 276. When I get closer to the tipping point of 2,000 subscribers (where I have to tip open my wallet), I will find a way to make my list even leaner.
Yeah, for now I'm just using it to have a rough idea of percentage. If my list actually starts building, I'll probably try a re-engagement strategy then dump any that don't. Though looking through my list of 2 stars or less, its pretty clear some just "subscribed" multiple times through one of the newsletter giveaway things using variations of email addresses :-/
 
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