I have noticed there are a great many different e-readers coming out by a bunch of different companies. I don't think this will hurt Amazon too much, maybe the Kindle will sell less units, but I'm pretty sure Amazon has a different plan. Their money is coming from the books isn't it? I see they've already enabled the I pod to read kindle books, it's just a matter of time before they allow most of the e-readers out there to use their format. It seems like that was their plan all along though. They couldn't very well expect to be the only makers of E-readers, it seems like this was just their method of starting an E-book store. After all it is called a "Kindle."