I also saw the Sony Reader at Borders and think it's much better looking than the Kindle. But what a pain to turn pages! And no whispernet. But it has a touch screen and a light, which I couldn't see because it was very bright where the Sony Reader was located. And they need some new names. Numbers? Come on! But if the new version is all they say it's going to be, I think I'd love one.
It was an interesting Borders visit - my first bookstore visit since getting my Kindle. I kept checking prices via whispernet and realized once again the Kindle could save me a ton of $$$ if I purchased all the books I wanted.

And if I compared the Kindle price vs. the Borders price. Amazon has much better prices, the DTB version is often less or the same as the Kindle version, but not so at Borders.
Just an example. My son wanted to get "Diary of a Wimpy Kid 3" at Borders but it was full price - $12.95. I checked and the Amazon price was $7.12. We placed an Amazon order as soon as we got home! And no, it wasn't available on the Kindle but it's the kind of book you wouldn't want to read on a Kindle - too many pics and graphics.
At one point I was standing in an aisleway looking up stuff on my Kindle and I think every employee walked behind me, slowing down as they got close. Yeah, they wanted to see my Kindle.
