Maybe I'm reading this article differently than everyone else, or maybe it's because my personality tends to focus criticism inward rather than out, I don't know. But what I got was not that we should be judging each other's work or preventing others from publishing, but being honest about our own. Sure, quality varies. Goals vary. And yeah, the "indie culture" is a mish mash of conflicting advice. But that's because it's a big umbrella. There aren't any hierarchies yet. For better or worse, those are probably coming. Right now it's chaos, a land rush, with someone's lone memoir that was written for their children up in the same spot as someone else's 10th best seller that was written primarily as part of a business. I don't think the article writer was saying don't congratulate Grandma on finishing her biography. He was saying that if we're really serious about being professionals, we shouldn't accept simply finishing the manuscript and pushing the button as enough from ourselves.
This is probably going to sound extremely old fashioned (I swear, I'm not my grandparents.). I've had a lot of jobs. Some really important. Like human life important. Some not so important. Like pouring drinks and joking with incoherent patrons not-important. And everything between. I could have been cruddy at several of them. Could have let things slide. Not finished a few duties. Not taken out the trash at the end of a shift. Not cared about the people I was working with. Not sent court documents on time or taken collect calls. I still would have gotten by. Most people would. I wouldn't have been fired. Maybe not even disciplined. But the thing is, I grew up believing that any job worth doing is worth doing well. Including this one.
Sure, I could look at some other books (regardless of how they were published by the way) and then look at mine and say, "eh, it's better than those." and publish it. Probably make some money too. Get some mixed reviews, but who cares if it's selling right? It melts into what's already out there.
But the thing the article writer is saying is that's not good enough any more. He's not saying dun those other books because you don't like them (although if someone asks for criticism you should be honest. There are lots of ways to be honest and forthright without being cruel by the way), he's saying you should hold your own work to another standard. He even says traditionally published books shouldn't be your standard either. That the way to be a professional, at anything, is to strive for the vision in your own head. For each book to be the best that it can be. Not okay. Not passable. Not even good enough. But your best. If I hold my book up to what I intended to say in the first place, if that book is the honest-to-goodness best that I can translate that vision, then it's ready and I can sleep easy at night. Is it going to be perfect? Of course not. But at least I can honestly say that I'm not "testing stuff out" on the reader or just publishing it because "it's better than X book and that one made a ton!"
Maybe my best is grammar school English level. Maybe it's Shakespeare. I hope that my beta readers and editor would let me know if it's the prior, but I don't think that was the point of the article. The key is that I'm not treating the reader like a chump. I'm not phoning it in. I'm being honest about where that book falls in the gamut of published books (all of them). If I'm writing for larks or my family, then this article isn't really about or for me, and that's okay. But if it's my job, if it's the thing I'm going to spend the better part of my life doing, day in and day out, the thing that says "Deirdre was here" long after I'm gone, shouldn't I hold myself to a higher standard than good-enough-to-get-by? The land rush is settling. Sure, it's not over yet, but the Law is coming. Sadly, whether we like it or not, there will be "gatekeepers". Hopefully of our own making rather than imposed upon us. Reviewers or advertisers like Bookbub or successful author-turned-publisher or Consumer Reports or whatever they turn out to be. But they are coming. As long as we can produce more high quality stories than poor ones, we can keep them at bay. The better this whole thing works in "anarchy", the farther away the arrival of those "gatekeepers". Every time I produce a disappointed reader rather than a happy one, the closer those gatekeepers get. And that's the ONLY thing we can control. Whether we, ourselves as individuals, produce happy readers or bitter ones.