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Discussion Starter · #1 ·
In the tradition of sharing results here, I'm posting my campaign for MUST LOVE BREECHES, which will be on sale for 99 cents starting Monday, October 26 and running through Sunday, November 1, with the big kahoona on Thursday. It was the first time I've ever applied, and was so excited to be accepted.

Book stats:
Regular price: $4.99
Release date: September 3, 2014
Only been on sale once, for 0.99 for one week in November of 2014. So this is a pretty "fresh" sale.
Genre: time travel romance
Reviews: 56 with 4.5 average
Rank as of 12:13 PM CST on Sunday, 10/25:
Amazon Best Sellers Rank: #27,880 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#140 in Kindle Store > Kindle eBooks > Romance > Time Travel
#179 in Books > Romance > Time Travel
#401 in Books > Romance > Historical > Victorian

Here's what I have lined up:

Pre-Sale:
On the 21st, http://smartgirlslovesfr.com/2015/10/21/wednesday-scifi-romance-round-up-14/ did a hold-your-date post

Monday 10/26
  • ReadCheaply (free)
  • ReadFree.ly (free) - ran
  • ReadersintheKnow (free) - ran
  • Bedtime Reads (free) - ran
  • NightOwlReviews-Home Page $35 - ran
  • Andrea Coventry fiverr $5 - ran
  • Email blast to my 132 member mailing list
  • Email blast by another author to her mailing list
  • 12-hour Facebook party with over 20 other time travel romance authors ($15.63 in facebook ads)
  • Rafflecopter giveaway all week. Must share sale to enter ($25 for Giftcard giveaway)
  • Facebook Ad $5
  • pretty-hot (free)

Total: $85.63

Tuesday, 10/27
  • My Romance Reads ($85) - ran
  • bookloversheaven.com (free) - ran
  • ReadersintheKnow (free)
  • Bestebookreaderlovers $5.84 - ran
  • Facebook Ad $5

Total: $95.84

Wednesday, 10/28
  • ReadersintheKnow (free)
  • The Naughty List $10
  • ExciteSteam $5
  • Romance eBook Deals $15 - ran
  • BettyBookFreak $8 - ran
  • GenrePulse $40 - ran
  • Booktastic $10 - ran
  • Facebook Ad $5

Total: $93

Thursday, 10/29
  • ENT $50
  • EBookSoda $10
  • Robin Reads $25
  • BookBub $520 - Historical Romance list
  • ReadersintheKnow (free)
  • Romance eBook Deals
  • Facebook Ad $5
  • SmexyBooks (free)

Total: $610

Friday, 10/30
  • AwesomeGang $10
  • ReadersintheKnow (free)
  • SweetFreeBooks $5
  • FKBT $25
  • Facebook Ad $5
  • Discount Book Man (free)

Total: $45

Saturday, 10/31
  • ReadersintheKnow (free)
  • Facebook Ad $10

Total: $10 (I was loath to pay for any ads on Halloween day)

Sunday, 11/1
  • ReadersintheKnow (free)
  • Fussy Librarian $13
  • Facebook Ad $50

Total: $68

Grand Total: $1007.47 - Gasp! :eek:

Applied and never heard back:
PeopleReads (free), Ebooklister (free), ChoosyBookWorm (free), Armadillo eBooks (free), Books on the Knob (free), Just Free and Bargain Books (free), Happy Endings Book List, BargainBooksy (free/editorial), Ereaderutopia (free), readingdeals.com (free) , beyond-fifty-shades.com (free), Best eBooks Free (free), lovelustandlipstickstains.com (free)

Rejected:
Midlist (free)
BooksButterfly $50 - no slots left saying they need 5-6 week lead time, which pretty much negates being able to stack it with BookBub, since that's 4 weeks out or less.

Goals

[list type=decimal]
[*]Make my money back! I've never spent this much in an ad campaign and am a little worried about it being around a holiday - DONE
[*]Sell through to other books
[*]Long tail
[/list]

Wishful thinking goal
[list type=decimal]
[*]Sell enough, around 7k, to make USAToday. Ha ha, yeah right. But one can always dream, right?
[/list]

Results so far:

Monday

Sales:
Amazon: 124
Nook: 5
Apple: 1
Kobo: 2
ARe: 2
Google: 0
Total: 134

Newsletter signups: 36 (bulk was from facebook party)

Click stats:
Facebook ad: 25
Rafflecopter link: 17
Social media efforts (minus ad): 70 - only a fraction were from tweets, so this was mostly do to facebook posting, and the facebook party

Tuesday

Sales:
Amazon: 152
Nook: 11
Apple: 1
Kobo: 0
ARe: 0
Google: 1
Total: 165

Newsletter signups: 5

Click stats:
Facebook ad: 64
Rafflecopter link: 2
Social media efforts (minus ad): 34

Wednesday

Sales:
Amazon: 90
Nook: 9
Apple: 2
Kobo: 1
ARe: 0
Google: 2
Total: 104

Newsletter signups: 0

Click stats:
Facebook ad: 126
Rafflecopter link: 3
Social media efforts (minus ad): 6
GenrePulse ad: 94

Thursday

Sales:
Amazon: 2369
Nook: 461
Apple: 154
Kobo: 13
ARe: 0
Google: 28
Total: 3025 :eek:

Newsletter signups: 3

Click stats:
Facebook ad: 110
Rafflecopter link: 4
Social media efforts (minus ad): 16
GenrePulse ad: 36

Friday

Sales:
Amazon: 521
Nook: 272
Apple: 58
Kobo: 8
ARe: 1
Google: 5
Total: 865

Newsletter signups: 3

Click stats:
Facebook ad: 124
Rafflecopter link: 0
Social media efforts (minus ad): 15
GenrePulse ad: 19

Saturday

Sales:
Amazon: 265
Nook: 109
Apple: 27
Kobo: 4
ARe: 3
Google: 0
Total: 408

Newsletter signups: 3

Click stats:
Facebook ad: 244 (I upped the ad to $10/day late Saturday)
Rafflecopter link: 0
Social media efforts (minus ad): 63 (thank you to everyone who helped signal boost!)
GenrePulse ad: 4
New street team member: 1

Sunday

Sales:
Amazon: 308
Nook: 70
Apple: 21
Kobo: 4
ARe: 1
Google: 0
Total: 404

Newsletter signups: 1

Click stats:
Facebook ad: 947 (I upped the ad to $50/day for this last day)
Rafflecopter link: 0
Social media efforts (minus ad): 26 (thank you to everyone who helped signal boost!)
GenrePulse ad: 5

Overall so far
Sales: 5105
Newsletter signups: 51
New reviews: 8 (2 4-star, 5 5-star, and a 1-star bomb for having a disgusting, pornographic cover, LOL)
New street team member: 1

Rank as of 10/28 9:05 AM CST:
#1157 Overall
#10 Time Travel Romance (just squeaked past The Gabaldon's new release she dropped yesterday (!))
#12 Historical Romance > Victorian
#19 Historical Romance > Regency

Rank as of 10/29 8:49 AM CST:
#1492 Overall
#12 Time Travel Romance (just squeaked past The Gabaldon's new release she dropped yesterday (!))
#18 Historical Romance > Victorian
#23 Historical Romance > Regency

Took the snapshot now, because the BookBub blast hit my inbox at 8:41 AM, with 17 pre-Bub sales for today

Rank as of 10/30 9:26 AM CST:
Amazon Best Sellers Rank: #23 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#1 in Kindle Store > Kindle eBooks > Romance > Historical Romance > Regency
#1 in Books > Romance > Historical > Regency
#1 in Kindle Store > Kindle eBooks > Romance > Time Travel
--> It's also #8 in Romance

Nook #4
#2 in Romance

Apple
#13 in Romance

Rank on 10/31 at 10:04 AM CST:
#75 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#1 in Books > Romance > Historical > Regency
#1 in Kindle Store > Kindle eBooks > Romance > Historical Romance > Regency
#1 in Books > Romance > Historical > Victorian

Rank on 11/1 at 7:55 AM CST:
#129 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#1 in Books > Romance > Historical > Regency
#1 in Kindle Store > Kindle eBooks > Romance > Historical Romance > Regency
#2 in Books > Romance > Historical > Victorian

Rank on 11/3 at 8:29 AM CST:
Amazon Best Sellers Rank: #304 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#3 in Books > Romance > Historical > Victorian
#3 in Kindle Store > Kindle eBooks > Romance > Time Travel
#4 in Kindle Store > Kindle eBooks > Romance > Historical Romance > Regency
 

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I'm a newbie.  I'm curious what led you to take the big plunge.  How have your sales been thus far?

Good luck! 
 

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I wish you good luck! Maybe anyone who hit the USA Today in this month before can share what kind of sales are needed to land on the list?

I hit in January, so my numbers wouldn't help but I think it was 8k sales)
 

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Discussion Starter · #4 ·
IndieP said:
I'm a newbie. I'm curious what led you to take the big plunge. How have your sales been thus far?

Good luck!
Several things... This was the first time I could afford it. I wanted to wait until I had at least 3 novel-length books out for that sell-through effect. With the release of the second book in this time travel series, I saw my first Amazon (+Nook) deposits in September (for the July release) reach just over $2k, so when that hit the bank, I applied immediately for a BookBub ad.

Sales for this book average, now that the new release halo effect is over, 5-6/day.
 

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If you are interested in tracking the results and helping all authors get a better feel for how different services perform please enter your results here : http://bulldogpress.ga/self-publishing-101/promotion-tracking-and-analysis-form/

We are trying to collect as much data as possible to provide analysis as well as raw data to all indy authors. This should help all of us be able to determine our best promotional options in the future.

Thanks
 

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Good luck, Angela! I just did this, although I didn't stack as many promos as you have. The Bub is a powerful force, I'm betting your results will be awesome!
 

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Discussion Starter · #13 ·
Updated top post to move ReadFree.ly from Haven't Heard From column as it just arrived in my inbox with my sale!

Already have 48 sales as of right now! Most, I suspect, are from my Facebook party, but I'll know more when I can analyze links tonight
 

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Go! Go! Go! Go! Rah! Rah! Rah! Rah!  :D
 

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Lisa_Blackwood said:
May the Bub be with you. ;D
Love this.

Edit: Just saw that someone before me expressed the same sentiment, in almost exactly the same way. Clearly, great minds think alike!
 

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Discussion Starter · #17 ·
Quick update:

Rank is now #2029 overall and it's #12 in time travel romance, woohoo! Just some rough numbers, but can't yet analyze sources:

Amazon sales yesterday: 124
Today so far: 58

37 mailing list signups so far

Honestly I think a lot of this was from the awesome multi-author facebook party I held yesterday.

I also added a $5/day facebook ad to the expenses column and it's already doing well

 

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Discussion Starter · #18 ·
Updated bottom of OP with latest results. Unexpected kink in my campaign--the giant in my subgenre--Diana Gabaldon--dropped a new release yesterday  :eek:

Facebook ad is working out well. As always, it seems like the evocative photo pulled from their shutterstock wins again over my nice custom ad with book cover and wordage. I've got that ad set at $5/day and it's now averaging .08/click with a relevancy of 10.

Today's big ad is GenrePulse

And then tomorrow is the big day! I feel like I've got a good wave built up in anticipation of the Bub Spike?
 

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Discussion Starter · #20 ·
GhostGirlWriter said:
Good luck, Angela. The Diana Gabaldon book may give you a boost since people will be looking for time travel. :)
Ooh good point! Silver linings are always good :)
 
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