My Goodreads experiment

ML-Larson said:

In the interest of trying things out, I've purchased some ad space on Goodreads for five days, at $50. I didn't even realise they did CPC ads until today, but I'm curious enough to try it out. I'll post here with more results as my campaign goes on.

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It will be interesting to see. I haven't heard much good though. But fingers crossed that it works for you!

I'm curious too. Wishing you many sales.

Hope it goes well for you. I've got to say I really love your covers, not only individually but taken together. Should help with the impulse buys .

Tried this route three months ago. Didn't amount to much. Curious if they've evolved their algorithm since. OR their AD layout.

The good thing is, you can always request a refund. Just send them an email if it doesn't work out. They're pretty cool about it.

I'd try it again if they evolved it ... significantly.

Good luck spending $50 in 5 days...  My $50 ads - 13 of them - have been running for over a month. The click-thru rate is horrendous.

This might be because I cannot write an ad   but they get tens of thousands of impressions and virtually no clicks.

thewitt said:

Good luck spending $50 in 5 days... My $50 ads - 13 of them - have been running for over a month. The click-thru rate is horrendous.

This might be because I cannot write an ad but they get tens of thousands of impressions and virtually no clicks.

Click to expand...

Yeah, I think I may have misinterpreted how it works, or else assumed I would actually get the maximum clicks per day. Which, I vastly over estimated the amount of clicks I'd get on Amazon's ads as well, so what do I know? Lol

My experience is similar to Sever's, but hopefully you have better luck. Keep us posted!

The thing I like about Goodreads ads is that you can test lots of different ads with one campaign. I've currently got about 20 ads running, all with different text. Some vary by just a word or two. Over time, you get a sense of what resonates for readers. It's a neat way to do A/B testing on tag lines.

Like the others in this thread, I haven't gotten a ton of clicks from Goodreads, but I'm happy to have a little extra visibility out there - the whole "Advertising rule of 7."

Good luck,
Geoff