Sounds great. I didn't put it there, but I'm going to post it around.ArchangelEST said:Such YouTube videos can be very well marketed and can have a permanently positive effect on your sales.
YouTube videos can be ranked, kinda like websites. With proper SEO methods, you can get a lot of traffic to that video, which in turn will direct a lot of traffic onto your book's sale page, potentially leading to extra sales.
I haven't done it myself, but there's plenty of information about it. It's definitely something that is worth looking into.
Yeah, good idea. That's a start. Every link that leads to that video will increase the video's ranking. The better the source of the link (like a popular blog), the more visibility that video will gain.Susanne. said:Sounds great. I didn't put it there, but I'm going to post it around.
Um, okay. I have a blog, FB page, twitter page, website, etc. But I have to find who posted that first.ArchangelEST said:Yeah, good idea. That's a start. Every link that leads to that video will increase the video's ranking. The better the source of the link (like a popular blog), the more visibility that video will gain.
However, to really benefit from the video, the video should contain keywords(tags) that people are not only searching for, but which are also fairly low in competition (so that you can rise to the top of the search rankings), and which also relate to your book. You want traffic, sure, but you want people who are actually interested in the book, not just random people.
In theory, you'd want to do keyword research, optimize the settings on the video and then promote it around. But, as you're not involved with the creator of the video, you can't really optimize it yourself. You might want to get in contact with them and learn what their plans are, what keywords they are using and such. Maybe offer a small partnership, propose to optimize keywords and then work together to promote the video. They will get traffic to their channel and websites, and you'll get your book more traffic.
But, I do understand that you may not be skilled in SEO methods. But it is something you can hire other people to do. Might be a little messy - hiring someone to do keyword research, then talking with the makers of the video to use the optimized keywords and then working together to promote the video. And then crossing your fingers and hoping the potential increase in traffic is going to result in enough sales to make the hassle worth it.