I've had good sucuess with my non-fiction works with the following:
- Place banner ads on blog/forum websites that cover the topic of your work
- Write guest posts on those same blogs, maybe even include excerpts from the book
- Eventually, have said blogs review your book
- Make a video trailer with strong keywords...Tweet and FB about the trailer
- Try and become a guest on local radio shows (there are a bunch of financial topic radio shows here in Houston)
- Try and become a guest on podcasts that cover your topic
- Find financial forums and become a member. Don't try and push your book in the forum, but post wisely and become known as an "expert"
- Write more books...a lot more
- Place banner ads on blog/forum websites that cover the topic of your work
- Write guest posts on those same blogs, maybe even include excerpts from the book
- Eventually, have said blogs review your book
- Make a video trailer with strong keywords...Tweet and FB about the trailer
- Try and become a guest on local radio shows (there are a bunch of financial topic radio shows here in Houston)
- Try and become a guest on podcasts that cover your topic
- Find financial forums and become a member. Don't try and push your book in the forum, but post wisely and become known as an "expert"
- Write more books...a lot more