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Just discovered this on a different thread. I bought my white DX about three months ago and now they have a graphite one at $110 cheaper. We all know when we buy electronics that it will almost certainly be superceded very quickly with something better and cheaper and you just have to live with that, but it's irritating nevertheless!

 

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Here's the press release:

Amazon Introduces New Kindle DX with 50 Percent Better Display Contrast and New Lower Price of $379
Amazon's latest generation large screen portable reader features all new, high contrast e-ink screen for the clearest text and sharpest images


SEATTLE, Jul 01, 2010 (BUSINESS WIRE) --

Amazon.com, Inc. (NASDAQ: AMZN) today introduced the new latest generation Kindle DX and new lower price of $379, down from $489, and still with free 3G wireless--no monthly bills or annual contracts. Kindle DX is the 9.7-inch large screen member of Amazon's family of revolutionary portable readers. The new Kindle DX features a new graphite enclosure and an all new, high contrast electronic ink display with 50 percent better contrast for the clearest text and sharpest images. The new Kindle DX is available for pre-order starting today at http://www.amazon.com and it ships July 7.

"There's no turning back once you read on our beautiful new Kindle DX screen," said Steve Kessel, senior vice president, Amazon Kindle. "With 50 percent better contrast and darker fonts, you'll find it easier than ever to read wherever you happen to be, whether it's outside in bright sunlight or under the low light of your living room. We're excited to offer the new Kindle DX with free 3G wireless at the lower price of $379."

The Kindle Store (http://www.amazon.com) now has more than 620,000 books, including New Releases and 108 of 111 New York Times bestsellers, starting at $9.99 or less. More than 200,000 books have been added to the U.S. Kindle Store in just the last six months, including the full selection of John Grisham titles. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including classics such as "The Adventures of Sherlock Holmes," "Pride and Prejudice" and "Treasure Island."

All New, High Contrast E-ink Screen: The new, graphite Kindle DX uses Amazon's all new electronic ink display with 50 percent improved contrast for the clearest text and the sharpest images.

Beautiful Large Display: Kindle DX's 9.7-inch diagonal e-ink screen is ideal for a broad range of reading material, including graphic-rich books, PDFs, newspapers, magazines, and blogs.

Read in Sunlight with No Glare: Unlike backlit computer or LCD screens, Kindle DX's screen looks and reads like real paper, with no glare. Read as easily in bright sunlight as in the living room.

Buy Books Once, Read Them Anywhere: Kindle books can be read on the devices people use every day, including Kindle, Kindle DX, PC, Mac, iPad, iPhone, Android phone, and BlackBerry. Plus, Amazon's Whispersync technology also automatically saves and synchronizes customer book libraries and last page read across all these devices.

Free 3G Wireless, No Monthly Bills or Annual Contracts: Shop the Kindle Store and download new content wirelessly in less than 60 seconds--all without a PC, Wi-Fi hot spot, or syncing. Amazon pays for the 3G wireless connectivity, so there are no monthly fees or annual contracts.

Books In Under 60 Seconds: Kindle books are delivered wirelessly in less than 60 seconds, no PC or setup required.

Global 3G Coverage: Kindle DX offers 3G wireless coverage at home or abroad in over 100 countries.

Long Battery Life: Read for up to 1 week on a single charge with wireless on or 2 weeks with wireless turned off.

Low Book Prices: New York Times Best Sellers and New Releases from $9.99.

Incredibly Slim: At just over 1/3 of an inch, Kindle DX is as thin as most magazines.

Carry Your Library: Carry up to 3,500 books, periodicals, and documents.

Free Book Samples: Download and read first chapters for free before you decide to buy.

Social Networks: New Twitter and Facebook integration enables the millions of Kindle customers to post meaningful passages and share their love of reading instantly with family and friends, and in turn, help them discover new authors, new books, and new ideas.

Built-In PDF Reader: With Kindle DX's large display and built-in PDF reader, read professional and personal documents with more complex layouts without scrolling, panning, or zooming, and without re-flowing. Zoom capability is now available in Kindle DX for easily viewing small print and detailed tables or graphics.

Auto-Rotating Screen: Read in portrait or landscape mode using Kindle DX's auto-rotating screen. Simply turn Kindle DX and immediately see full-width landscape views of maps, graphs, tables and images, all displayed in higher contrast on Kindle DX's new screen.

Read-to-Me: With the text-to-speech feature, Kindle DX can read newspapers, magazines, blogs, and books out loud.

Customers can discover full details and pre-order the new Kindle DX for $379 today at http://www.amazon.com/kindledx and it will begin shipping on July 7.
 

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Digging the new look. Too bad they didn't include buttons on both sides along with upgrading the screen. Not being able to turn pages on both sides is what really sourer me when I owned a DX for awhile.
 

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I too like the dark case.  Buttons on only one side don't bother me. . . . .still, I've had my white DX for a year so. . . . .I will now admit, however, to a niggling urge to upgrade my K1. . . .so I guess I'll just have to wait and see what the future brings. . . .I'm getting more sure we'll see a new 6" Kindle by the fall, or at least in time for Christmas. . . . .
 

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I don't want a DX but I love the color.  Surely, the next 6" Kindle will be this color.  I have a black skin on my K2 and love the contrast.  I've only had my K2 since January but I will definitely consider a new one when it comes in this color.
 

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This is what I wanted all along. Never understood the choice of white as the frame color. Pressed the pre-order button as soon as I saw it (thanks Andrys). My current DX coming to an e-Bay page near you.
 

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THAT looks sharp! I've never liked the white plastic on electronics. Somehow the black/graphite just looks richer. I bet the next Kindle will be in black/graphite.
 

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I'm loving the look of it.

The white of the previous KDX irked me more than I cared to admit- even with a skin, the fitting wasn't exact, and the contrast STILL left some to be desired.

Now i'm sure that the dark color of the new KDX will help with one's perception of the contrast between the screen's background and the text, but that can't possibly be where the 50% increased contrast is coming from.... I'll see next week!

Also, 50% is a pretty big number. If the were twelve or twenty, well that wouldn't be anything to write home about, especially considering it's one of the few changes to this version as opposed to the last. But 50% increased contrast? Awesome!
 

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Wonder if this means the K2 updates will stop with 2.5.3...
Oh and WHY do both the DX & the Graphite DX have the same keyboard buttons as the K1, and yet the K2 has those dumb round ones?
 

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Decisions-go Kindleless and get the Graphite, or just call CS to get a refund on the white DX I have, then buy a skin...hmmm.
 

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Martel47 said:
Decisions-go Kindleless and get the Graphite, or just call CS to get a refund on the white DX I have, then buy a skin...hmmm.
Graphite AND better contrast!
 

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It's almost like they are giving every clue possible (price drop, new DX) that the K3 will be out soon, so that people might complain less about having just bought a K2 31 days before the K3 comes out. Surely the new K3 will also offer graphite and the better screen.
 

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Varin said:
I'm loving the look of it.

The white of the previous KDX irked me more than I cared to admit- even with a skin, the fitting wasn't exact, and the contrast STILL left some to be desired.

Now i'm sure that the dark color of the new KDX will help with one's perception of the contrast between the screen's background and the text, but that can't possibly be where the 50% increased contrast is coming from.... I'll see next week!

Also, 50% is a pretty big number. If the were twelve or twenty, well that wouldn't be anything to write home about, especially considering it's one of the few changes to this version as opposed to the last. But 50% increased contrast? Awesome!
I think they got the same contrast level as K2. I mean I always thought K2 has 50% better contrast when I compare both my K2 and DX. ;)
 

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I REALLY like the looks of the black DX.... and I'm happy to see the price coming down!  I've wanted a DX for a long time now and this is getting VERY tempting.  And, better contrast -  yeah!!  I'd hate to lose the use of the two Oberon covers that I already have.  I know I can buy more but they're pretty pricey for the DX.  I'd also lose the use of a couple of bags that I can now use because they would be too small for the DX.  I don't travel enough to justify having the DX for reading at home and my KK to use when I am away from home. And I know that the $379 price tag is still fairly high.... but that's only $20 more than I paid for my KK.  Hmmmm......  ::)
 

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Ohhhh, shiny!


(Well, actually, not shiny, which is even better! :D)

Hmmmm....can I justify a DX for home-reading?
 

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Well, my KDX was a Father's Day present.  I love it, but would like to not have the white; however, I don't really want to go to the trouble of returning it, either.  We're getting ready for a move, and that would just be one more thing to worry about.

I'll take the price difference, though.
 

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BTackitt said:
Wonder if this means the K2 updates will stop with 2.5.3...
Oh and WHY do both the DX & the Graphite DX have the same keyboard buttons as the K1, and yet the K2 has those dumb round ones?
I've never noticed the difference in the buttons. Those DX buttons DO look nice. I've never seen one live. They look as if they would be easier to use.
 
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