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Someone leaked a confidential internal newsletter from the New York Times and it wound up on a journalism blog. I found this interesting little tidbit in it:
During Election week, Marketing and Circulation collaborated with Amazon.com to drive monthly subscriptions and single-copy sales through a special "sampling" offer to users of Kindle, Amazon's wireless reading device. All Kindle users had free access to New York Times content November 2-5. We supported this initiative through print and online ads, public relations and buzz marketing. As a result of this effort, 8,500 sample copies of The New York Times were downloaded to Kindle readers who do not subscribe to The Times on their device. This allowed us to introduce readers to The Times on Kindle reading experience. We now have more than 10,000 paid subscribers to The Times on Kindle as well as more than 2,000 subscribers to the various NYTimes blogs available via the device. We are considering a similar promotion around the inauguration in January.
You can read the whole thing here:
http://www.niemanlab.org/pdfs/nyttimes3memo.pdf
During Election week, Marketing and Circulation collaborated with Amazon.com to drive monthly subscriptions and single-copy sales through a special "sampling" offer to users of Kindle, Amazon's wireless reading device. All Kindle users had free access to New York Times content November 2-5. We supported this initiative through print and online ads, public relations and buzz marketing. As a result of this effort, 8,500 sample copies of The New York Times were downloaded to Kindle readers who do not subscribe to The Times on their device. This allowed us to introduce readers to The Times on Kindle reading experience. We now have more than 10,000 paid subscribers to The Times on Kindle as well as more than 2,000 subscribers to the various NYTimes blogs available via the device. We are considering a similar promotion around the inauguration in January.
You can read the whole thing here:
http://www.niemanlab.org/pdfs/nyttimes3memo.pdf