Our Own John Elsworth in BookBub Today!

Go John!

I'm sure he'd be posting here now if he wasn't so busy watching the sales pour in...

Hi Guys,
Wayne and I talked a couple of weeks ago that it would be cool if I used his "Algorithmic Massage" method for my BB today, since our books were both somewhat similar in genre, daily sales, etc. I'm referring to his BB of two weeks ago and mine today. So, he sent me his advertising selections and i tracked them. Once the promo is over, we're going to post our comparative view of how both of our sales went using his method. Here's what i have so far, and I'll update this stuff for anyone who's interested:

Wayne's method for my book The Defendants: (Book usually ranks between 2500-4500 without promos)
2.18. First day of KCD:
Amazon Best Sellers Rank: #4,476 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#8 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Heist
#11 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Organized Crime
#21 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Kidnapping

First day advertising: Fussy Librarian. Added first day because Wayne recommended starting KCD a day earlier than he had before and to add momentum.
First day results: Sales: 44
Rank: 2845 end of day.
Second day advertising: Booksends & BargainBooksy (by blog's mistake, supposed to run next day)
Second day sales: 130
Rank: 1173
Third day advertising: BargainBooksy (run at n/c because ran ad yesterday by mistake), ebookbargains UK, Awesome gang
Third day sales: 110
Rank: 1108 (rank when BB ad came out)
Fourth day advertising: Bookbub, Fussy Lib
Fourth day break-even: 800 books at .70/book (BB ad $560) UPDATE: sold 800+ books just 2.5 hours into BB email coming out.
Fourth day sales (BB day):

I'll update, like I said. But in all honesty, I think Wayne has got this thing down right. It's important to maximize returns on these things because BB itself pays very close attention to sales of our books during promos and the history we establish with them has an impact on whether they're willing to feature us again on  down the road.

Thanks for reading and thanks to Wayne for figuring all this out. As I've said before, Wayne, I really think you could consider doing a book on Amazon's ranking algorithms and how to maximize sales with them. Just saying.

Here are final figures of KCD + Bookbub, using Wayne's front-loading method. I believe these numbers prove his method is transferable and will work for anyone. In the future I definitely plan to use them again. This was my fifth Bookbub and my first paid promo. The other four BB's were freebies. I wasn't accepted for a paying gig at first and had to apply probably a dozen times to even get one. Right now I'm applying for another freebie to BB, this one for Unspeakable Prayers, because it needs more eyes. Bookbub is a great tool. It might not make you rich but it can definitely set you off down that road.
Long story short: total sales during KCD: 2865
Currently still ranked < 500 in paid Amazon. It seems like the ranking is much more sticky than the BB freebies, where I always fall off dramatically after the second day.

Hope you find something you can use here. If you can, great.

Wayne's method
2.18. First day of KCD:
Amazon Best Sellers Rank: #4,476 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
#8 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Heist
#11 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Organized Crime
#21 in Books > Mystery, Thriller & Suspense > Thrillers & Suspense > Crime > Kidnapping

First day advertising: Fussy Librarian. Added first day because Wayne recommended starting KCD a day earlier than he had before and to add momentum.
First day results: Sales: 44
Rank: 2845 end of day.
Second day advertising: Booksends & BargainBooksy (by mistake, supposed to run next day)
Second day sales: 130
Rank: 1173
Third day advertising: BargainBooksy (run at n/c because ran ad yesterday by mistake), ebookbargains UK, Awesome gang
Third day sales: 110
Rank: 1108 (rank when BB ad came out)
Fourth day advertising: Bookbub, Fussy Lib
Fourth day break-even: $800 (BB ad $560)
Fourth day sales (BB day):1661
Rank:67
Fifth day advertising: none
Fifth day sales:529
Rank:99
Sixth day advertising: none
Sixth day sales:214
Rank:153
Seventh day advertising:
Seventh day dales: 177
Rank: 377
Thanks Wayne for marking the path!