Hi all! I've searched and didn't see any recent threads on this subject...
So far, I have gotten Amazon to price match the first book in my series to free, which has substantially increased sales to the next books in my series. I've actually done this for each series I have. So far, in the few months the first book has been free, the downloads ebb and flow a little but overall I have good steady downloads which keep me ranking in the top 5-15 in my categories for one series, and a bit lower for my second series.
My real question is this... how do I know that I have a good average amount of readers coming back to read book 2? I know there are so many obstacles in answering this question, as it can take weeks or sometimes months for someone to get around to reading a book once they download it. Or they might not read it at all!
But has anyone come up with an average of any kind? Or would anyone be willing to share their experiences? I'm just curious if the number I have coming back for number 2 is decent or could use improvement...
So far this is what I have experienced on series one:
In OCT: first month I went free, about 5000 downloads with about 150 buying book 2
In NOV: about 9000 downloads with about 350 buying book 2
In DEC: about 5000 downloads with about 300 buying book 2
In JAN: so far I'm at about 2000 downloads and have about 120 book 2's bought.
It seems like no matter how many downloads I get of book 1, I'm averaging about 250-350 coming back for book 2.
I won't put my series two info up here because I've actually had extreme fluctuations in downloads plus Amazon took it off price matching and put it back on price matching twice now... but its also similar to my first series, but smaller numbers overall. I have not done any serious promo for the free downloads but I'm happy with the progress I've made so far.
Before I price matched my first books to free I averaged about 65%-70% of book 1 purchasers coming back to buy book 2... I have no idea if that's good or not. However, it's certainly not the percentage I have returning for book 2 now. Sales are up and I'm definitely happy about that, but the percentage I have returning for book 2 is much lower.
I don't know if it makes any difference but readers that buy book 2 seem to all come back and buy 3, 4 and so forth ... so the people reading book 2 appear to enjoy the series and keep reading - a good thing!
Maybe it's just that people download free books like mad and then take a long time to get around to reading them! It just intrigues me that no matter the number of free downloads I get, I seem to be in this same average for those buying book 2. It only makes sense to me that getting a larger amount of downloads would mean a larger amount of readers coming back for book 2. And I guess looking at the numbers that was the case, slightly.
Plus, now that it's been a few months, I would have expected at least a bigger bump in sales of book 2, by some of those previous downloaders finally getting around to reading book 1...
I guess I just don't know how to feel about it all. I'm thrilled to have sales increasing! And great reviews being posted! But there's a part of me that just can't help but wonder if my average rate of return for book 2 is low...
Thanks for letting me get all that off my chest! Any thoughts you have would be greatly appreciated!