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Oh David 
This is the .com page linking to the pop lists. All the categories on the left-hand side will take you to the main genres. From there, you can drill down to whatever subgenre you're searching.
If it's a big surge in borrows you're seeing, it sounds like the KOLL is the culprit. Check out the KOLL cats in your Kindle and see where you're ranked from there.
Edit: Hey, maybe I should include the link!
http://www.amazon.com/Kindle-eBooks/b/ref=sa_menu_kbo7?ie=UTF8&node=1286228011
This is the .com page linking to the pop lists. All the categories on the left-hand side will take you to the main genres. From there, you can drill down to whatever subgenre you're searching.
If it's a big surge in borrows you're seeing, it sounds like the KOLL is the culprit. Check out the KOLL cats in your Kindle and see where you're ranked from there.
Edit: Hey, maybe I should include the link!
http://www.amazon.com/Kindle-eBooks/b/ref=sa_menu_kbo7?ie=UTF8&node=1286228011
