This is fascinating. Knowing what DOESN'T work is, in some ways, more valuable than knowing what does. Thanks very much for sharing.
Promotion Results - Esquelle and the Tesla Protocol -- Feb. 13-19
I received this in an email from Joe Dacy and have his permission to share it.
Well, the campaign is over and the results are in. As promised I am presenting those results and my thoughts in the hope that you will benefit from my efforts:
Campaign Details
Countdown Deal Set at $0.99 for seven days (160 hours) Feb. 13-19
(My sincere thanks to all of your who participated in this effort!)
Promotion Resources
Book Tweeter ($51.00) - 5 Days Tweeting (*)
EBookBooster ($30.00) - Submit to 30 free/discounted promotional sites (*)
EBook Promoter ($.9.99) - Huge number of tweets (Ongoing) (*)
Three Fiverrs ($21.50) -Tweeting/Facebook Placements
Amazon Campaign ($0) - More on that later
Total: $121.50
(*) Would use again
Partial Metrics
Keyhole (Sample)
21,510,073 iimpressions
TweetReach.com
459,957 Accounts Reached
693,413 Impressions
Hashtracking.com (#Esquelle)
584 Tweets
1,368,336 Accounts Reached (Not Unique)
Tweet Archivist
100 Tweets
3,356,761 Impressions
Booktweeter.com (Best analytics)
Total tweets and retweets: 100
Number of confirmed link clicks: 1,147
Amazon Ad Campaign.
664 Impressions / NO link clicks.
Sales Results
28 sales
FRI Feb 13 - 8 Rank: #31,153
SAT Feb 14 - 1 Rank: #71,300
SUN Feb 15 - 12 Rank: #23,237 (best day)
MON Feb 16 - 1 Rank: #58,044
TUE Feb 17 - 3 Rank: #53,272
WED Feb 18 - 3 Rank: #65,437
THU Feb 19 - 0 Rank: #11,789
Assessment
Obviously these results are, to be charitable, below expectation. I have garnered several lessons from this:
· All of this tweeting doesn't seem to be as effective as we all might hope.
· The campaign was too long. The next time I do this (which will be in about three months) I'm going to limit the number of days to no more than three (Friday, Saturday and Sunday).
· I don't think there were enough reviews on the current listing and the single, misapplied one-star review certainly didn't help.
· The Amazon Ad Campaign was useless but I made a mistake by limiting the customer range, which I'll correct when the current campaign ends on March 6
· Paid promotional efforts need to be more focused.
Goals for the Next Three Months
· Acquire (many) more reviews
· Continue certain promotional campaigns to keep the book "active." I've chosen BookViral, BooksGoSocial and EbookPromoter to accomplish this
· Investigate other resources. (If you have any ideas in that regard I'd be happy to hear them!)
· Finish Book III
I hope this presentation will help you.
Good luck!
And now I #amwriting!
Cheers.
Well, the campaign is over and the results are in. As promised I am presenting those results and my thoughts in the hope that you will benefit from my efforts:
Campaign Details
Countdown Deal Set at $0.99 for seven days (160 hours) Feb. 13-19
(My sincere thanks to all of your who participated in this effort!)
Promotion Resources
Book Tweeter ($51.00) - 5 Days Tweeting (*)
EBookBooster ($30.00) - Submit to 30 free/discounted promotional sites (*)
EBook Promoter ($.9.99) - Huge number of tweets (Ongoing) (*)
Three Fiverrs ($21.50) -Tweeting/Facebook Placements
Amazon Campaign ($0) - More on that later
Total: $121.50
(*) Would use again
Partial Metrics
Keyhole (Sample)
21,510,073 iimpressions
TweetReach.com
459,957 Accounts Reached
693,413 Impressions
Hashtracking.com (#Esquelle)
584 Tweets
1,368,336 Accounts Reached (Not Unique)
Tweet Archivist
100 Tweets
3,356,761 Impressions
Booktweeter.com (Best analytics)
Total tweets and retweets: 100
Number of confirmed link clicks: 1,147
Amazon Ad Campaign.
664 Impressions / NO link clicks.
Sales Results
28 sales
FRI Feb 13 - 8 Rank: #31,153
SAT Feb 14 - 1 Rank: #71,300
SUN Feb 15 - 12 Rank: #23,237 (best day)
MON Feb 16 - 1 Rank: #58,044
TUE Feb 17 - 3 Rank: #53,272
WED Feb 18 - 3 Rank: #65,437
THU Feb 19 - 0 Rank: #11,789
Assessment
Obviously these results are, to be charitable, below expectation. I have garnered several lessons from this:
· All of this tweeting doesn't seem to be as effective as we all might hope.
· The campaign was too long. The next time I do this (which will be in about three months) I'm going to limit the number of days to no more than three (Friday, Saturday and Sunday).
· I don't think there were enough reviews on the current listing and the single, misapplied one-star review certainly didn't help.
· The Amazon Ad Campaign was useless but I made a mistake by limiting the customer range, which I'll correct when the current campaign ends on March 6
· Paid promotional efforts need to be more focused.
Goals for the Next Three Months
· Acquire (many) more reviews
· Continue certain promotional campaigns to keep the book "active." I've chosen BookViral, BooksGoSocial and EbookPromoter to accomplish this
· Investigate other resources. (If you have any ideas in that regard I'd be happy to hear them!)
· Finish Book III
I hope this presentation will help you.
Good luck!
And now I #amwriting!
Cheers.
1 - 4 of 4 Posts
G
THIS: This is fascinating. Knowing what DOESN'T work is, in some ways, more valuable than knowing what does. Thanks very much for sharing.
Thanks for sharing.
Getting Twitter Followers and Facebook Likes is possible in lots of different ways.
ONly a few of them are worthwhile.
Thanks for sharing.
Getting Twitter Followers and Facebook Likes is possible in lots of different ways.
ONly a few of them are worthwhile.
I don't know why he would use any of these services again. Thank you for sharing, but I've gotten more sales from a free Midlist, Manybooks, or ReadCheaply ad. 28 sales is not impressive for a 99 cent ebook is not a good deal.Book Tweeter ($51.00) - 5 Days Tweeting (*)
EBookBooster ($30.00) - Submit to 30 free/discounted promotional sites (*)
EBook Promoter ($.9.99) - Huge number of tweets (Ongoing) (*)
Three Fiverrs ($21.50) -Tweeting/Facebook Placements
Amazon Campaign ($0) - More on that later
Total: $121.50
(*) Would use again
I know that you can say, "Well, it's about exposure" but errr ... there are cheaper ways to get exposure.
1 - 4 of 4 Posts
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