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We always include a "fact sheet." Some might call it a "press sheet."

It is a single page that includes a little background on the author, his/her other works, any sales milestones...that sort of thing. A few good single line reviews don't hurt either.

If you have already been featured on other media, you might want to include that as well.

Try and put something in the author's background that isn't on Amazon or other public source. Bloggers often like having unique information about the author.
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