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Question: Amazon Tags

622 Views 6 Replies 3 Participants Last post by  Klip
I am attempting to up my promotional game, and keep reading about Tagging on Amazon. Could someone explain to me exactly what the benifit of doing this practice is (I don't like doing thing unless I understand them).

Product placement? Product placement where? Or is this purely a random search thing. As in I search "fairy" and my book props up higher ... or lower if my tags are low?

My understanding: We have space for tags on our Amazon Pages. Readers can use these to note what themes/genres the book portrays. Other readers can agree/disagree by clicking on these. These tags then ....

Having a look around at other books my tag numbers are nonexistent, but this isn't impacting my book sales (is it?) Could someone break it down for me, please. Virtual high-five up for grabs.

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That page is giving information purely from the customer's point of view.  So that bit about the recommendations is saying that if you create a tag for a product - let's say you tag a product as "romance" - then the recommendations that Amazon makes to you as a customer are more likely to be based around other products with the tag "romance"

It does not really tell us much about the purpose of tags from the seller's point of view - for example, from this page you cannot tell whether the number of people who have tagged a product with the same tag, makes a difference to how that product appears in the search rankings.  But all the same, I assume it does.

I suspect that a book with a greater number of "romance" tags is going to appear higher in the results that appears when you click on that tag.
For example, when I'm on the page for "A Modern Witch" I can see that there are 6 tags attached for the word "witch".  If I click on that tag, the first book that appears in the results page is something called "Ultimate Power(Special Edition)"  ;).  When I check how many tags that has, it has 91 "witch" tags.  "A Modern Witch" appears way down on that list, as it has fewer tags.
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Oh - and I must say - it may be worth noting that there is a difference between "checking" a tag, which is marking a product with a tag, and "clicking" a tag, which is following the tag link to see other products with that tag.  Hope that does not come across as too pedantic! 
I suspect that not that many people make use of tags in terms of adding them to products, but it is more likely that they use them to find things on a particular topic by clicking on them.  That is pure speculation though.
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