I was wondering if anyone offering bundles or boxed sets has ever gotten a feel for what percentage of the sales canibalize sales of the individual books vs. bringing in new readers.
Let's say you have three books in a series, and they are doing fairly well. One is 15 on sub-genre bestseller list, one is 30, and one is 80. If you offer a bundle and lose sales from the three books, those ratings will drop. You might end up with one at 35, one at 90, and one falling off the list, for example, and the bundle may or may not make the list.
It seems to me that a lot of our marketing is focused on driving books either on to or higher up on the various bestseller lists. Whether it's a small sub-genre list or the top 100 overall, the premise remains the same...drive the book to where it will get more exposure. Does offering more ways to buy a book (e.g a bundle) spread out the sales, driving everything down on the rankings despite possibly higher overall sales? Or does the bundle bring in enough "new" buyers?
Just something I've been thinking about that I haven't seen discussed...
Let's say you have three books in a series, and they are doing fairly well. One is 15 on sub-genre bestseller list, one is 30, and one is 80. If you offer a bundle and lose sales from the three books, those ratings will drop. You might end up with one at 35, one at 90, and one falling off the list, for example, and the bundle may or may not make the list.
It seems to me that a lot of our marketing is focused on driving books either on to or higher up on the various bestseller lists. Whether it's a small sub-genre list or the top 100 overall, the premise remains the same...drive the book to where it will get more exposure. Does offering more ways to buy a book (e.g a bundle) spread out the sales, driving everything down on the rankings despite possibly higher overall sales? Or does the bundle bring in enough "new" buyers?
Just something I've been thinking about that I haven't seen discussed...