http://www.ebookweek.com/contact.html said:Read An E-Book Week
History - Read an E-Book Week was first registered with Chase's Calendar of Events in 2004. Chase's is a day by day directory of special days, weeks and months used by event planners or anyone looking for a reason to celebrate. By having the week officially recognized, e-book authors and publishers acquired a certain extra "legitimacy" during that week to promote the new technology of e-books. The public and media were initially wary of e-books and many doors were closed to promotion. With the week officially recognized by Chase's, authors reported they now had access to television morning chat shows and were allowed to set up library displays during the week-long event.
Purpose - Read an E-Book Week is a not-for-profit week set aside to inform the public about the pleasures and advantages of reading electronically. Authors, publishers, vendors, the media and readers world-wide are welcome to join in the effort. We encourage you to promote electronic reading with any event. These could include: public readings, library displays, reading challenges, school visits, newspaper and blog articles, chat show appearances, internet radio interviews, e-book give-ways, and banners on your website.
The Read an E-Book Website is here to provide the latest information on e-books and to act as a collection point where you can list your event or give-away.