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So I get a chance to go to San Diego Comic-con this year as an attendee, not an exhibitor.

I was planning to dress in a costume from my book (full ACUs with custom nametapes, etc) and carry a metric ton of business cards to hand out.

Any other recommendations from you folks for what I should do while there?
 

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Might go to Artist's Alley (I assume they have such a thing, they do at anime cons) and maybe see if you can work a deal with an artist for them to do a picture of your character with the book title on it somewhere and allow them to sell copies.  Most artists at these things take commissions, and they're even more likely to do it if they think they can then turn around and sell the picture themselves afterward.  If the character and picture are compelling enough people will buy it despite never hearing of the work, if not then you still have your character on display on the artist's table with your book name out there.
 
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