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I started with this list:

http://www.theindieview.com/indie-reviewers/

185 reviewers of indie books.

Looking at the chart, I eliminated a lot of sites right off. Not my genre.

Then I started looking at sites. Some still weren't quite right, most were closed for submissions.

I ended up querying 20.

I got one review request.

YMMV of course!

Nonetheless, I considered it a very valuable list.
 

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Jan Strnad said:
I started with this list:

http://www.theindieview.com/indie-reviewers/

185 reviewers of indie books.

Looking at the chart, I eliminated a lot of sites right off. Not my genre.

Then I started looking at sites. Some still weren't quite right, most were closed for submissions.

I ended up querying 20.

I got one review request.

YMMV of course!

Nonetheless, I considered it a very valuable list.
Agreed. I queried a lot of them. Only about one in three replied, but most of those that did (about 15) said yes. However, only about one in three of those has actually reviewed it. It's the same with agents - send your book to ALL you can find, and hopefully a handful will respond, and of that handful one or two might say yes.
 
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