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Volume is important, because if you reach 100 readers and only half of them love it, that's better than reaching 10 and all of them loving it. But a poor score will trash your chances on many of the discount newsletters. I've seen books I love suffer a very low review average, and on closer inspection I've found they did promotion on NetGalley.

NetGalley is harsh, and I think it's harsher on average than typical Goodreads reviews, which are harsher again than typical customer reviews on Amazon. I also believe it's harsh above and beyond the "trying something outside my usual genre because it's free" effect. High volume book bloggers are simply harder to impress because they've read so many fantastic books already.
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