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Could be anything. The rumored "30 day cliff" on the second one, where your visibility will drop if there aren't a certain amount of sales driving it back up to higher visibility. Could also just be just the fickle nature of sales. I've seen drops and increases that I can't really pin to anything concrete necessarily. Like many, I don't advertise, so when you're dealing with more organic sales these drops and rises can happen.

A lot of authors use AMS and other ads to drive it back up.

There also was possibly a spike in overall eBook sales when the lockdowns started, which may or may not have helped your initial sales. Now maybe people are loaded on books, or there may be other factors.

 
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