I second Adblock. . . . I use Firefox with Adblock and I don't see ANY ads anywhere on Amazon. . . .except what they are selling, of course, which aren't really ads because they're the reason I'm there. . . .
You might also e-mail amazon and let them know. . .I'm pretty sure they wouldn't want something like that to be driving away customers. (I did a search and on the results page, I do notice a small 'ad feedback' link which I would think is there when you see the ads too.)
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