[Craig Andrews]

Thank you, Vanessa, I do have a fairly large mailing list which I'm going to try and engage as much as possible leading up to the release in order to gain reviews and sales. I will also check out Nicolas' threads too!

If this is a new genre for you, I'd recommend starting an entirely new mailing list specific to your UF. Launching an UF series leveraging non-UF readers will screw up your also-boughts and kill any momentum your non-targeted mailing list will be able to build. If you don't have a dedicated UF mailing list, then I'd leverage NL swaps (or purchases) from authors who write books very similar to your target audience.