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I don't write (or read) UF and I couldn't write to market if my life depended on it, but I have friends who do very, very well in the genre. From watching them take off, I'd say the biggest factor in their success is the launch of book 1. Obviously, you have to have the genre-specific cover/blurb/style, and you need the craft to ensure read-through later, but to propel a book into the stratosphere and give it the chance to do well straight away, the launch is key, and a big part of that is through mailing lists (your own or other people's). If you can connect with several other authors of similar books and organise newsletter swaps, that will give you some real momentum.

I'd also echo what others have said - don't call this the last chance, that's just so much pressure. Call it a new start or a personal relaunch or whatever, but view it as a positive thing, an opportunity. Good luck with it!
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