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I'd focus on newsletter swaps for your new book. If you join a newsletter swap group and start setting them up for november, you should be able to set up plenty. And best of all, they're free!
If you've already got a large mailing then that's fab, just work on keeping them engaged. Then I'd use that mailing list for the launch (split it into 3/4 segments and email one a day so that your launch shows slow and steady sales).
Also, I don't think it will help your writing to look on the series as a last chance. That's a hell of a lot of pressure. Just focus on what you can change, what you can do better and do it in baby steps, a little every day.
And make sure the writing is your number one thing. I have a rule - no messing about with marketing until I've got my daily word count.
If you've already got a large mailing then that's fab, just work on keeping them engaged. Then I'd use that mailing list for the launch (split it into 3/4 segments and email one a day so that your launch shows slow and steady sales).
Also, I don't think it will help your writing to look on the series as a last chance. That's a hell of a lot of pressure. Just focus on what you can change, what you can do better and do it in baby steps, a little every day.
And make sure the writing is your number one thing. I have a rule - no messing about with marketing until I've got my daily word count.
