This Is How You Pitch: How To Kick Ass In Your First Years of PR, by Ed Zitron
Price: $0.99
166 pages, with a 4.6-star rating from 74 reviews

"Ed has actually managed to write a book about PR that was both useful and enjoyable, which is nothing short of remarkable. It still feels like most of the world is still using an antiquated 20th century playbook. Whether you want to get into the industry, get your own story told, or simply understand 21st century public relations, this book is worth reading." -- Alexis Ohanian, Co-Founder of Reddit and Y Combinator Ambassador
So you want to work in PR? Does the idea of glamorous parties, open bars 
and rubbing elbows with the rich and famous sound like an exciting career 
for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency or run in-house for another company. You'll learn the core skill of the business: pitching. It'll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

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