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Discussion Starter · #1 ·
Found this good short video shared, that is very good explainer on how things go 'viral' and spread. Simple, shortish and useful. It's called 'This Video Will Make You Angry' and there is a lesson in the title already!


This is applicable to book marketing too. Think about what kind of views readers have, what things they talk about, what they love/hate. Not saying that book should be written to annoy or agree with people but knowing how people's brains work and how things go viral might actually give some ideas for your marketing campaigns! ;)
 

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Hmmm angry germs eh? Just when I was thinking of adding more kittens to my marketing campaigns :)
Reminds of the recent 'What colour is this dress?" thing.
 

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Discussion Starter · #7 ·
A.A said:
Hmmm angry germs eh? Just when I was thinking of adding more kittens to my marketing campaigns :)
Reminds of the recent 'What colour is this dress?" thing.
That was a weird thing!! I actually commented on it etc.

This video is actually useful. Not easy to apply but it's a first step to be aware of these things.
 
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