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Coral said:
Well, he also has four previous books and kept people waiting for the book for five years. I actually haven't seen any "media buzz" about the book that would be driven by the publisher, so I wonder how much of the credit for those sales really goes to them. I also wonder how many more eBook sales he would have had if it had been priced more reasonably.
This.

I'd never noticed his books or even heard of him before now. I first heard about his GoT series (and now I'm reading his books) through a TV show forum.
 
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