I ended up choosing the Tuff-Luv case over the M-edge and Noreve and it arrived today. I will write a thorough review after I use it for a few days but my initial impressions are really positive. I am pretty rough on my things and fairly clumsy. The protection of this case seems really good and the Kindle doesn't flop around in it like it did the Amazon cover. I like that most of the Kindle is covered in terms of the look, although I know many people like the floating look. It feels lightweight but the stand seems sturdy and it is very easy to hold. The pink is a pretty light pink color, someplace in-between powder and cotton candy.