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Great article and chart talks about how Amazon's Kindle business is becoming a material part of their business model. The projections are 26 million Kindles sold and 752 million ebooks sold.
http://www.businessinsider.com/chart-of-the-day-the-kindle-is-starting-to-be-big-part-of-amazons-business-2011-6
http://www.businessinsider.com/chart-of-the-day-the-kindle-is-starting-to-be-big-part-of-amazons-business-2011-6