If you want no surprises, change now, asap. Especially if you have aggregators (Smashwords, D2D) involved, the changes can take days to take effect.
What lag time is needed to make price changes before an advertising promo?
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I go to iTunes through D2D, and I'm STILL waiting for the price to go back up after a promo this weekend (I put in the price change on D2D almost 24 hours ago). Last time, it took Barnes & Noble (also via D2D) more than a whole day to put a price change through. Mostly it's pretty fast via D2D, 4-6 hours or the next morning if you do the change in the evening, but sometimes the individual stores are slow. So I would allow at least 24 hours there.
Amazon usually puts the price change through in 12 hours or less. (lowering the prices is easy; raising them again gets tricky because if one store is slow raising the price and the Amazon price goes up first, Amazon will price-match to that lower price that isn't supposed to be low any more
)
On Smashwords the price change is instantaneous. Also on OmniLit/All-Romance and DriveThruFiction, if you're in those stores.
(in my own case, I'm starting to wonder if Apple and Amazon are playing chicken with each other, Apple won't raise the price till it goes up on Amazon, Amazon doesn't want to raise it if it's lower anywhere else )
Amazon usually puts the price change through in 12 hours or less. (lowering the prices is easy; raising them again gets tricky because if one store is slow raising the price and the Amazon price goes up first, Amazon will price-match to that lower price that isn't supposed to be low any more
)On Smashwords the price change is instantaneous. Also on OmniLit/All-Romance and DriveThruFiction, if you're in those stores.
(in my own case, I'm starting to wonder if Apple and Amazon are playing chicken with each other, Apple won't raise the price till it goes up on Amazon, Amazon doesn't want to raise it if it's lower anywhere else
)
Thanks Kyra for the great information. One advertiser said allow 24 hours. Another said 24-48 hours. I guess the advertisers scan the various places the book is and if it's not discounted they don't add the button for that particular store. So I'm figuring if I get Amazon, B&N , Kobo I'll be okay. I've got iTunes thru Apple so I'll be sure to put that one thru early. Thanks very much. I really appreciate it.Kyra Halland said:I go to iTunes through D2D, and I'm STILL waiting for the price to go back up after a promo this weekend (I put in the price change on D2D almost 24 hours ago). Last time, it took Barnes & Noble (also via D2D) more than a whole day to put a price change through. Mostly it's pretty fast via D2D, 4-6 hours or the next morning if you do the change in the evening, but sometimes the individual stores are slow. So I would allow at least 24 hours there.
Amazon usually puts the price change through in 12 hours or less. (lowering the prices is easy; raising them again gets tricky because if one store is slow raising the price and the Amazon price goes up first, Amazon will price-match to that lower price that isn't supposed to be low any more
On Smashwords the price change is instantaneous. Also on OmniLit/All-Romance and DriveThruFiction, if you're in those stores.
(in my own case, I'm starting to wonder if Apple and Amazon are playing chicken with each other, Apple won't raise the price till it goes up on Amazon, Amazon doesn't want to raise it if it's lower anywhere else
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