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Remember that it's easier to lower a price than to raise it. For instance, if you price your book at $0.99 for a time and then raise it, and then try to do a $0.99 BookBub ad, they'll look at $0.99 as the "regular" price and there goes your sale. Now the only way to put your book "on sale" is to go free.

You'll have exposure on the pop charts post-sale. I'd take advantage of that exposure to sell books at a decent price, like $2.99 or $3.99. Then I'd hold at the price for six months or a year no matter what, then run a sale when sales dip. A $0.99 sale on a $2.99 or $3.99 book seems like more of a deal than, say, free on a $0.99 book.

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