Is it a new release? It appears to me within the 24 to 48 hours of a new book coming out, I am seeing Kindle prices being the exact same as the hard cover price. Not too thrilled about that discovery as this seems to be a new trend. My wife wanted Jodi Picoult's new book "Handle with Care". The hard copy price and the kindle price on the first day were the same at $15.37. I noticed on Thursday evening the Kindle price dropped to $13. This morning the price is down to the normal $9.99. This really stinks because a lot of people want to put a book on their pre-order list and have it show up on your kindle, but you will be paying top dollar to buy like that.