I've heard this idea that you should wait to bundle before, but it's a mystery to me. Why wait? Do you truly think you'll scavenge sales by having more product available? I bundled my trilogy literally the day that the third book came out. People started GIFTING the box set (it was just before Christmas), something they wouldn't have done before. If they buy the box set instead of buying the books independently, they save a dollar... but I also get 100% sell-through on that person. Whereas, if they buy piecemeal, I'll get something less...even at 50% sell-through book-to-book (which is pretty good), you're still better off having them buy the bundle.
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NEVER! 
I'm anti-bundle. I haven't bundled anything. I went to and then chickened out. If stuff sells well enough on its own, I leave it alone.
I'm anti-bundle. I haven't bundled anything. I went to and then chickened out. If stuff sells well enough on its own, I leave it alone.
I bundled my Mystic series after the first three books (novellas). There are more to come, but Susan's right about sell through. Even if they love the series, there are those that will balk at having to spend $3 on each new book. Let them save some money by bundling and they feel good about the purchase. I wasn't sure how well the bundle would sell as the independent books were still each in the 300 sales per month range... well, they're still selling and the bundle has already sold @ 150 this month. Not too shabby @ $4.99. People like options and have a preference for ways they like to buy, so I say bundle! Bundle your @$$ off
My biggest worry about bundling, as selfish as it is, is that I'll start losing money. But, one of my biggest issues, especially as someone who tends to serialize everything, is that people complain about having to buy things piece by piece. It's good to see some sales figures from people who have done this.HeidiHall said:I bundled my Mystic series after the first three books (novellas). There are more to come, but Susan's right about sell through. Even if they love the series, there are those that will balk at having to spend $3 on each new book. Let them save some money by bundling and they feel good about the purchase. I wasn't sure how well the bundle would sell as the independent books were still each in the 300 sales per month range... well, they're still selling and the bundle has already sold @ 150 this month. Not too shabby @ $4.99. People like options and have a preference for ways they like to buy, so I say bundle! Bundle your @$$ off
I'm planning to bundle when I have four books available. I'll price the bundle at $2.99 rather than the individual .99 rate, and hopefully encourage more sales while being able to net the higher royalty rate.
I've always had a positive experience of bundling. And the other plus in favor of doing it, is that although people may not come across the individual title, they may come across your bundle, read the blurb and then try book one. It can kind of work like an advertisement in that sense. You're incresing your odds of being found.MarlaB said:
I have seen a down in the individual sales of some of the titles though (in favor of the bundle), but as long as they buy the bundle you're still making bacon. I found some of the bundles sold better than they did when they were individual titles.
Having said all that, if I was a NY Times bestseller like Holly, I wouldn't bundle either!
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