I hate to admit, but it was Oprah that got to me. I'd never heard of one, but am a big reader. We were going on vacation, and after hearing Oprah rave about it, I thought it was the perfect thing to use on vacation. No more lugging 10 books in my suitcase. We used the Oprah discount, and got 4 of them. Myself, Mom, and sisters.. We are all devoted Kindlers now and LOVE them! So far, I'm the only one who bit the bullet and ordered K2.